November 2010

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Why Is Google Stalking My Friend Anna Bolotovsky? (Litigators,Take Note)

November 29th 2010

Has Google made a privacy slip-up? Imagine finding your real gmail use portrayed on CNN. No matter what terms of use say, isn’t privacy inherent to providing a suitable email service?

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How SEO Agencies Lost Their Digital Marketing Mojo to Social Marketing

November 23rd 2010

A marketer sent me a copy of a post explaining social will “transform” SEO. He missed the subtlety that “transform” almost always means “to wreak carnage on”…and that’s why the post’s writer said SEO agencies should immediately rebrand. But do SEO agencies have what it takes regain their mojo?

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Live Blogging MITX Awards in Boston Tonight

November 18th 2010

The MITX Digital Marketing awards recognize agency and brand efforts in 25+ categories, plus “Best of” awards for Boston’s top interactive talent. These are my friends and industry.

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Haiku to a Bad Consultant

November 17th 2010

I wrote this during a conference call with one of the many digital marketing experts in my life. What shocked me was how useless this person’s expertise was, because it wasn’t focused on actually improving my firm’s situation. I hope you enjoy the haiku. (with thanks to JC!)

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Dismantling the SEO Factory: You Can’t Fake Cool, Not Even with Links

November 15th 2010

You can’t fake cool. But lots of people try to fake “link love.” This was part of Google’s early genius: using inbound links to sites as markers of popularity. If important sites linked to a new site, that was an indicator that the new site had merit. Those of us who had not cracked popularity [...]

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Useful Arts Posts That Have Taken on Lives of Their Own

November 12th 2010

Usually posts get the most attention when they’re new. However these posts just keep getting more notice – which is why they’re back for your enjoyment.

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Digital Strategy in Global Markets: Build The Ability to Be Globally Local

November 9th 2010

Thanks to everyone from the Global Executive Resource Group and my fellow panelists on global branding and digital marketing. As promised, here are the slides I prepared. It was great visiting with you.

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Dismantling the SEO Factory: Crappy Content Marketing “for Google”

November 8th 2010

Have you noticed firms that do content marketing with such an SEO focus that it gets in the way of their user experience? Too often firms follow SEO tactics which are really an arbitrage of marginally useful actions that often have no value other than to influence Google. Here are some good SEO practices that [...]

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Yes, You Can Learn Social Media in School: Social Marketing and eCommerce at Bentley College

November 4th 2010

The session started with a 15-minute quiz on the latest social media phenoms of the last week: what’s up with Angry Birds, men buried in Skittles, and Evernote’s funding round?  It’s all part of being socialized into the constant flow of always-on social media, says adjunct professor Mari Anne Snow, who makes being on top [...]

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Social Media Measurement and the ROI Myth: My Deck From Today’s Online Marketing Summit

November 2nd 2010

Huge thanks to everyone at the Online Marketing Summit and ClickZ for convening today’s all day conference on social media. I’m hoping to see lots of you in February for their annual digital marketing extravaganza in February, where I’ll be talking about Web3.0: The Wave That Follows Social Media. Slides from the session are posted [...]