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Social Media Greatness Within Reach: Achieve Without Limits

July 14th 2011

Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits is taking cause marketing to “at-scale success”. Come take a look.

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Are You a Twitter “Sales Insurrectionist”? Here Are Three Who Remade Sales in 140 Characters

April 15th 2011

Here are three super short stories of self-empowered sales pioneers. They brought somewhat unsuspecting brands in to their own real-time sales channel. “Surprise, we’re getting sales through Twitter!”

How to Get Twitter Followers If You’re Starting From Scratch – Thoughts Please

July 16th 2010

A friend of the blog emailed this question last week.  He’s new on Twitter and wants advice on getting going. What would you say? Q: How does anyone know I’m on Twitter?  Spam?! A: People know you’re on Twitter because you use it Okay, let me put some meat on that bone. Why do you [...]

Twtter Hashtags Stopped Working? Tweets Not Appearing in Search?

May 25th 2010

Help, I’m a Twitter Fail Whale! I’m one of the few live bloggers at the International Trademark Association’s annual meeting, but you wouldn’t know that if you were an attendee.  My posts haven’t been entering the show’s tweet stream, and it turns out that my account doesn’t appear in Twitter search.  This is a drag, [...]

Squatting on Your Digital Identity

June 29th 2009

In May, St. Louis Cardinals manager Tony La Russa filed suit against Twitter in California Superior Court, essentially claiming that someone using his name was posting comments that damaged his reputation and caused emotional distress. The suit also claims damage to La Russa’s trademark rights. Ordinarily, I would have thought little about the case, believing [...]

Bankshot Analysis: Related Change Drivers in Online Marketing Trends

June 10th 2009

At the Quad Cities Ad Federation in Moline we discussed how sometimes related drivers combine to precipitate market trends, and ended up with a diagram that I’m calling a “bankshot.”  The general pattern is that a predictable driver causes a predictable outcome, and a modifying outcome builds on that to create a  second condition, which [...]

Ten Tools for Beating Online Competitors

May 20th 2009

I was back at RISD having a discussion with some online marketers, and I found myself rattling through a list of my favorite online marketing tools.  Sometimes just knowing where to find a few good tools is a resource, so in that spirit, here are a few online tools I like to keep at the [...]

Social Media + Stupidity = The Frontier of Online Law

April 30th 2009

Note to self: five things not to do on social media. Never make a public Facebook group called: “Make-it-Rain Foundation for Underprivileged Hoes,“ especially if you’re a cop in DC. Don’t Twitter plans for a massacre. Twitter crosses state lines, as does the FBI. Don’t post collections notices on people’s kids’ MySpace pages, even if [...]

Intellectual Property Law Microblogs Feed You Breaking Links

July 21st 2008

Prof. Michael Scott of Southwestern Law School has started four microblogs that send out breaking headlines in law news categories.  You can subscribe to these via RSS, or use Twitter to get links as Professor Scott finds them. Check out InternetLaw, CopyrightLaw, PrivacyLaw, and LawProf, his personal tweets.  I narrowly escaped a Twitter invervention, aimed [...]

Tech Exuberance Leads to Presidential Twitter “Debate”

June 26th 2008

NPR suspended its skepticism and asked Andrew Rasiej, founder of the Personal Democracy Forum, how can Twitter change the presidential debate? Well gosh. Here’s a short list of ways Twitter might change political debate in America. It will delay the real political change that only debate in Haiku can provide. Twitter abbreviations such as “They [...]