February 10th 2017
On Wednesday, President Trump berated Nordstrom for dropping Presidential daughter, Ivanka Trump’s clothing line from their shelves. As the Seattle Times reported, there was a brief dip followed by a 4% rally. And while you can chalk this up to Nordstrom stores being located in Democratic strong holds, or liberal investors allocating with their politics, [...]
October 25th 2016
If the US economy were based on non-intentional irony, this election cycle would have already enriched us immeasurably. Until that pays off, consider the cosmic comeuppance of the former refugee who is suing the Trump campaign for stealing his photo of Skittles…which they used to warn that refugees are dangerous, or in this case litigious.
June 15th 2015
The Apple Watch is a watershed product because it is a masterful consumerization of technology, and it begins to show how industries and our lives may change living among an Internet of Things.
July 14th 2011
Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits is taking cause marketing to “at-scale success”. Come take a look.
April 15th 2011
Here are three super short stories of self-empowered sales pioneers. They brought somewhat unsuspecting brands in to their own real-time sales channel. “Surprise, we’re getting sales through Twitter!”
July 16th 2010
A friend of the blog emailed this question last week. He’s new on Twitter and wants advice on getting going. What would you say? Q: How does anyone know I’m on Twitter? Spam?! A: People know you’re on Twitter because you use it Okay, let me put some meat on that bone. Why do you [...]
May 25th 2010
Help, I’m a Twitter Fail Whale! I’m one of the few live bloggers at the International Trademark Association’s annual meeting, but you wouldn’t know that if you were an attendee. My posts haven’t been entering the show’s tweet stream, and it turns out that my account doesn’t appear in Twitter search. This is a drag, [...]
June 29th 2009
In May, St. Louis Cardinals manager Tony La Russa filed suit against Twitter in California Superior Court, essentially claiming that someone using his name was posting comments that damaged his reputation and caused emotional distress. The suit also claims damage to La Russa’s trademark rights. Ordinarily, I would have thought little about the case, believing [...]
June 10th 2009
At the Quad Cities Ad Federation in Moline we discussed how sometimes related drivers combine to precipitate market trends, and ended up with a diagram that I’m calling a “bankshot.” The general pattern is that a predictable driver causes a predictable outcome, and a modifying outcome builds on that to create a second condition, which [...]
May 20th 2009
I was back at RISD having a discussion with some online marketers, and I found myself rattling through a list of my favorite online marketing tools. Sometimes just knowing where to find a few good tools is a resource, so in that spirit, here are a few online tools I like to keep at the [...]