October 6th 2011
A class action lawsuit has been filed against Facebook for the use of tracking cookies that records browsing history after users have logged off the service. Imagine the Winklevoss brothers with a mob of 150 million potential litigants.
September 21st 2011
The John Barranco I knew was a scary, mean, egotistical, opportunistic, visionary but selfish man. He was insightful, manipulative, and too often stupid with range. And along the way he may have made off with 30 million dollars intended for disabled kids.
May 17th 2011
Tonight, a few of us here in Massachusetts are having a discussion about what industry and government groups can do to Fuel Massachusett’s Digital Economy. As New York kicked off their plan to be the World’s leading digital city yesterday, its time to ask what role Boston and Massachusetts aspire to in the digital economy.
April 22nd 2011
Not all nations spy on their people without court orders, but the Washington does. In in my mind, this excludes them from the privacy and trust business. And there are good reasons to be skeptical of Washington’s new approach to national online identity management.
April 19th 2011
Before Jesse Jackson Jr. blamed unemployment on the iPad, he proposed a constitutional amendment to give an iPod and laptop to every student in the US. Digital marketers, meet your future regulator.
April 7th 2011
If anyone can get social media policy right, it will be the Australians. The Australian state of Victoria may have set a new gold standard for rolling out a social media policy. Take a look.
January 17th 2011
In just a few years I think geeks will look back to 2010 like hippies recall the bashes of the halcyon late sixties. Here are 5 things I think you’ll miss about 2010 in 2015.
January 9th 2011
Life is metaphors, I live on them. And so does the law, when it comes to the digital world. Obama officials claim your online life is a “public accomodation” like a restroom (so it can be regulated). But I say that parts of our online lives are form more like virtual presses. And presses are protected because the lead to unfettered speech.
December 7th 2010
Would you be reluctant participate in a social network that provides backdoor access to a foreign intelligence agency? Consider that the rest of the world already is, and that every government is asking for just such access to services running in their jurisdictions. Nationalism brings a whole new gravitas to personal privacy, and foreign debt.
December 3rd 2010
Washington politicians are falling over each other to establish who can be the most bombastic about WikiLeaks. But is there a crime or ethical offense the website is guilty of?
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.