Applying Digital Strategy Across the Enterprise
Digital technology continues to disrupt markets, creating disproportionately profitable opportunities for firms that are able to reorganize around them.
Today I shared an analytical approach that I’ve used consulting with clients seeking to drive this kind of change. I’ve posted the presentation deck below, and a downloadable framework page here. This is a boiled down version of a half day class I’ve been teaching across the US. If’ you’d like to help a group master this kind of thinking, please get in touch. And yes, there’s a app for business model generation.
This is a great way to learn and think about businesses, and I’d be glad to hear how you’re using this approach, and offer whatever help I can. I hope you’ll find this useful in your work.
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
2 Responses to "Applying Digital Strategy Across the Enterprise"
September 25, 2011
[...] by Dave Wieneke of Useful Arts that I’d caught a bit of the day before. He presented a framework for modeling inter-related business functions, which divides a business into 9 distinct areas. It’s useful, he said, for extracting the [...]
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