September 29th 2014
No matter what else you may do, if you rely on digital technology – and who doesn’t – then you are in the software business too. And this carries implications for your business as it grows today — and in how this software gets updated and iterated in the future.
January 31st 2013
A quick look at revenue growth over three years shows that companies loved by their clients grew more than twice as fast as Super Bowl advertisers.
May 4th 2012
One of the students I’ve gotten to know pointed this out as inspiring them to “make great marketing”. But it also raises the question about the centrality of words as the web makes greater use of video. Take a look and let me know what you think.
February 13th 2012
The smart crowd’s fixation on the next big thing, and managers’ fear of picking just one shot and saying no to the rest, creates a failure loop. After all, betting on all the roulette squares guarantees long-term losses.
February 7th 2012
Here’s a taste of my latest thinking on Customer Experience Marketing as a unifying force in both business and digital marketing. I’m sharing this today at the Online Marketing Summit in San Diego, and would love to get your thoughts on this.
February 6th 2012
Sales of smart phones and tablets are now eclipsing PC sales, and smart marketers are lining to connect with this always on audience on their own terms. My ISITE Design colleague, Gene Ehrbar, and I have put together a half day Mobile Marketing Boot Camp which we’re sharing here in San Diego. Come get a preview!
February 2nd 2012
In today’s layoff, Microsoft is pushing marketing out to product groups at the very moment most of its competitors are unifying and integrating their messages.
September 25th 2011
Digital technology continues to disrupt markets, creating disproportionately profitable opportunities for firms that are able to reorganize around them. Today I taught an intro. version of my half day class in modeling business change, and I’ve posted the deck and a worksheet for download.
September 25th 2011
Thank you to the Podcamp Boston 6 participants who joined in yesterday’s presentation and discussion about fixing the predictable things that hold digital innovation back. If you were unable to join us, this should give you a flavor of what became a pretty fun session.
June 9th 2011
My article in this week’s Advertising Age takes on the over-use of QR-codes in advertising — and suggests that sometimes giant stuffed rats just work better than QR codes.