February 13th 2012
The smart crowd’s fixation on the next big thing, and managers’ fear of picking just one shot and saying no to the rest, creates a failure loop. After all, betting on all the roulette squares guarantees long-term losses.
February 7th 2012
Here’s a taste of my latest thinking on Customer Experience Marketing as a unifying force in both business and digital marketing. I’m sharing this today at the Online Marketing Summit in San Diego, and would love to get your thoughts on this.
February 6th 2012
Sales of smart phones and tablets are now eclipsing PC sales, and smart marketers are lining to connect with this always on audience on their own terms. My ISITE Design colleague, Gene Ehrbar, and I have put together a half day Mobile Marketing Boot Camp which we’re sharing here in San Diego. Come get a preview!
February 2nd 2012
In today’s layoff, Microsoft is pushing marketing out to product groups at the very moment most of its competitors are unifying and integrating their messages.
September 25th 2011
Digital technology continues to disrupt markets, creating disproportionately profitable opportunities for firms that are able to reorganize around them. Today I taught an intro. version of my half day class in modeling business change, and I’ve posted the deck and a worksheet for download.
September 25th 2011
Thank you to the Podcamp Boston 6 participants who joined in yesterday’s presentation and discussion about fixing the predictable things that hold digital innovation back. If you were unable to join us, this should give you a flavor of what became a pretty fun session.
June 9th 2011
My article in this week’s Advertising Age takes on the over-use of QR-codes in advertising — and suggests that sometimes giant stuffed rats just work better than QR codes.
April 26th 2011
There’s a premium on setting digital marketing priorities, because digital media is fragmented in a way that’s different from even five years ago. More than ever, digital strategy and business strategy need to be spot-on.
November 17th 2010
I wrote this during a conference call with one of the many digital marketing experts in my life. What shocked me was how useless this person’s expertise was, because it wasn’t focused on actually improving my firm’s situation. I hope you enjoy the haiku. (with thanks to JC!)
August 3rd 2010
NASCAR drivers should watch out: the position of Chief Marketing Officer is fast replacing race-car driver as the riskiest job in North America. According to Business Week, a CMO’s average tenure is only 28 months. Only 14 percent of CMOs for the worlds top brands have been in their jobs more than three years. That’s [...]
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.