Bridging the Gap: Building Careers in Digital Marketing

Today I’m at Suffolk University’s Sawyer Business School speaking at the Bridging the Digital Gap confrere, where I’ll be sharing thoughts on building digital careers.

You can get the flavor of what we’re talking about. I’ll be suggesting that many of the same things that make for good digital marketing also foster successful digital careers.

I hope you’ll take a look at the slide deck — and also if you’re around, please mark your calendar for next Wednesday to join my friend and ISITE Design colleague Gene Ehrbar a free webinar on Responsive Deisgn. This is how to make future friendly websites that adapt to well to the demands of mobile technology, and its a hot topic among designers, strategists, and those of us who love mobile.

Thanks to everyone who made today happen, and to everyone who turned out before a big holiday weekend.

Bridging the Digital Gap by Dave Wieneke

A Conference on Digital Careers and Business Opportunity at Suffolk University’s Sawyer Business School. April 6, 2012.

Storified by Dave Wieneke · Sat, Apr 07 2012 12:25:35

First speaker, @usefularts, is about to start. #btg12Renee Hirschberg
BTGusefularts
This group is the one who is going to build the bridges and fill the gaps in #socialmedia! @usefularts #btg12Erica Webb
Valuable marketing career advice from @usefularts Bridging the Gap: Building Careers in Digital Marketing http://bit.ly/Hs3cMnPaul Schmidt
Every industry has values people who succeed in it share. Generosity we have, but stability? Apparently that’s what you get in HVAC.
stabilityusefularts
"We’re marketers. We create instability." – @UsefulArts on career tracks and stability at #btg12 Todd Van Hoosear
RT @KLReinheimer: "We are marketers, we create instability. We both make the bridge and live in the gap" @UsefulArts #btg12Mariya Levchenko
.@UsefulArts just connected Star Trek and marketing, complete with a Romulan "Neutral Zone" reference. #btg12 Todd Van Hoosear
Get used to the Neutral Zone – its where the biggest career and enterprise change gets made.
neutralzoneusefularts
@UsefulArts Dave Wieneke says navigating the digital gap is essential for businesses, esp. when it comes to branding and marketing #btg12Suffolk_Business
"Companies are defined by their digital experience" @UsefulArts #btg12Kyle Reinheimer
"Sorry, We’re Lazy." great slide from @UsefulArts #btg12 http://yfrog.com/nt8tztwjBrian Shea
"You are not who you say you are, you are who the #markets say you are" @usefularts #btg12Erica Webb
@HeyNitro Yeah! @usefularts is a great speaker. He’s also been on a panel with Dave. :) ^TVsnap
"Digital experience is the business" -Dave Weineke @usefularts #btg12Nick Silva
"An interactive experience is now a tool that makes peoples’ lives better" @UsefulArts at #btg12Jenna McGrail
ISITE_Designusefularts
Creating experiences that move audiences isn’t a one off campaign. Its a plan at the brand level, to build the staff, the art, the data, the systems, and the accumulation of experience to position an organization.
boldusefularts
Great start to #btg12 by @UsefulArts and @csann . Standout theme for me is @UsefulArts quote: be busy, revenue will follow.Brian Shea
"Fortune favors the bold & the busy!". Be busy and you’ll find a way to revenue. – @usefulartsChristian Sann
"The best time to negotiate for new business is when you’re so busy that you can walk away from business." ~ @UsefulArts #btg12 Todd Van Hoosear
Historic Boston ArchitecturePinterest
Boston, Massachusetts History and Architecture — Welcome to iBostoniBoston.org is your site for Boston history and architecture. In addition, you can find information on Boston’s public places, art, histo…
My first website was an extension of my hobby – Boston’s history and architecture. I built it as a passionate background task. One day the State House asked if I could make a site like mine for them. This grew in to working as a lead for part of Mass.gov — that work won a 2002 MITX award. That led to running digital team at the Christian Science Monitor, Thomson Reuters, and beyond.

My passionate hobby never created revenue. It created a career opening that otherwise wouldn’t have been there. I had learned SEO, and analytics, and how to write on a deadline — and that expertise opened the door for work that published a million pages as work.

2-Friendusefularts
RT @jennalyns: .@UsefulArts droppin’ perfect advice at #btg12: Sometimes the paid thing is not the thing that opens the door. Be a friend.Renee Hirschberg
@usefularts: "Just go and do something – don’t wait to be hired. Fortune favors the busy." Great advice! #btg12Tamrah Collins
one-thingusefularts
Quoting City Slickers "Find your one thing" ….and then master it. @UsefulArts #BTG12Renee Hirschberg
"be one thing well… And leave it" -bc @usefularts #btg12Suffolk_Business
You have to be a digital marketer AND…. #BTG12 …is @UsefulArts talking directly to me? Speech is hitting the bullseye.Renee Hirschberg
Digital media marketing is about diigital media AND. Have another interest that you are passionate about and DO IT! @usefularts #btg12Suffolk Marketing
2-socialusefularts
.@usefularts talking about the tough job of starting Playboy in social. And I thought we had it rough in banking. #btg12Jennifer Spencer
RT @SUBizSchool: @UsefulArts – Starbucks gets 12x more traffic on their Facebook page than their website. Social media is powerful. #btg12Meg Fowler Tripp
"2/3 of the top 100 brand sites have negative traffic growth"- @UsefulArts #btg12Jay Gibbons
2-mobile-shoppingusefularts
RT @CareerCoachTina Love the line customers have earned emancipation @usefularts #btg12Jenna McGrail
Consumers are hyper empowered due to mobile computing, raising the stakes for digital marketers. @UsefulArts #btg12Aaron Lumnah
Wow – lots of tweeting at #btg12, TX! RT @trendsboston: Dave Wieneke @UsefulArts is trending in #Boston http://trendsmap.com/us/bostonDave Wieneke
2-mobileusefularts
2011 first yr that people are spending more time on mobile than traditional browsers @UsefulArts #btg12Brian Shea
Going #mobile for your customers creates "a relationship that media can’t buy". @usefularts #btg12Erica Webb
"Web economy to nearly double by 2016" @BCG_Consultant @UsefulArts #btg12.Jay Gibbons
Get Good at Video Now — consumers are engaging better more with video, and this use case will continue to grow dramatically.
Love what @usefularts has to say about content creation. Be different. Be personal. Use video to reach audience. cc @Vsnap #btg12Joe Nigro
Lawyers: "Reading is for suckers! The sum of all forms of video will be appx. 90% of global consumer traffic by 2015!" #btg12 @UsefulArtsConnell Law Offices
Add Online Video to Your Marketing Mix Now: 10 Reasons Why | UsefulArts.us1. Audience Reach According to research from the Pew Institute, the number of online users who have watched video in the last month has d…
Cisco: "All forms of video will be approximately 90% of global consumer traffic by 2015" @UsefulArts #btg12Krystle Mark
2-escapeusefularts
Marketers move audiences. #btg12 @UsefulArtsMariya Levchenko
"Content has never been king. Helping clients is king." ~ @UsefulArts #btg12 Todd Van Hoosear
3-nextusefularts
Big question from @UsefulArts: How do you derive meaning from data and present it in a way that drives action? #btg12Joe Diaz
RT @malevchenko: Think about how you pick a doctor. It’s like teenage dating, all based on rumors. Lol. #btg12 @UsefulArtsChristian Sann
Great presentation by Dave Wieneke on social media trends @UsefulArts @Isite_design @suffolkmkt #btg12Christopher Corrado
thanksusefularts
Thank you to @UsefulArts for your presentation at #btg12 at #SuffolkUniversity! We are the first trained generation of digital #leaders”Mariya Levchenko
Great presentation by @usefularts! Made me think about who I am as a digital marketer #btg12Tamrah Collins
.@usefularts Great presentation! A+ advice on learning analytics. In just a few days, one can learn the basics of @googleanalytics #btg12Paul Schmidt
I feel like I’ve just placed my first building stone to my bridge with Dave’s @UsefulArts presentation #btg12 thanks!Sonsoles Arnal
Agreed! RT @solarnal: I feel like I’ve just placed my first building stone to my bridge with Dave’s @UsefulArts presentation #btg12 thanks!Renee Hirschberg

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