Breaking: Microsoft Guts Its Marketing Approach in Major Layoff
February 2nd 2012
In today’s layoff, Microsoft is pushing marketing out to product groups at the very moment most of its competitors are unifying and integrating their messages.
Blog Archives
Join Me for a Free Webinar: 5 Moves for Digital Success in 2012
December 12th 2011
Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share [...]
The Future of Email Marketing & Messagning
November 2nd 2011
Live from London, here’s the deck on how email marketing and digital marketers are using new tactics to move the right audience to Act.
Painfully Accurate Unaired SNL Sketch is a Fitting Tribute to Jobs
October 27th 2011
Have you seen SNL’s unaired skit celebrating Apple’s visionary which skewers a few of his fellow of tech and media titans? It made me smile, have a look.
Did Herman Cain Make the Worst (and Funniest) Ad in Political History?
October 26th 2011
Herman Cain’s smoking gums political ad is all the things political ads hope to avoid. Come take a look, see how this is a perfect application of Poe’s law, and join our somewhat informed discussion. ;>
Mike Lazaridis of RIM Shows the Right Way to Start an Apology
October 13th 2011
Mike Lazaridis, the founder of RIM, maker of Blackberry, apologized by video for the disruption to their normally bombproof network. This is a solid move. Consider how many other business and political leaders equivocate, rather than owning the failures and fixes that come whenever enterprises take on business risk.
The Stupid EU Cookie Law in 2½ Minutes Is Cool Content Marketing
October 13th 2011
Everyone who reads this blog should be keeping an wary eye on the EU’s laws about websites using cookies. Check out this cheeky, fast explainer on this topic – and get a great reminder of why video content is a superb way to build brands.
Netflix Reverses Course: Decides Against Poorly Considered Split-Up
October 11th 2011
Netflex has sent out another impersonal, awkward client message announcing it won’t split up the company. Instead, CEO Reed Hastings should cut a video showing people the brilliance ahead in the Netflix future, and assure subscribers that someone with vision and a steady hand is running the show.
Stay on Top of Digital Marketing (or Any Industry) via Curation
October 10th 2011
Here’s my quick introduction to why curation is a big deal in digital marketing, and how I use a free service called Paper.li to publish automatically publish a roll-up of what digital agencies are sharing on Twitter. You of course, can apply this to whatever topic you like.
Facebook Faces Class Action Lawsuit Over Tracking Cookies
October 6th 2011
A class action lawsuit has been filed against Facebook for the use of tracking cookies that records browsing history after users have logged off the service. Imagine the Winklevoss brothers with a mob of 150 million potential litigants.
About Dave Wieneke, Digital Strategist
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.