Digital Marketing Masterclass 2013: Join In For a Night

Pursue Growth & Learning
This Spring I’ll be teaching my second year of a graduate level course digital marketing and business here in Boston. The students in the first class were amazing, and they met some of the best marketing figures in Boston.

Most of the in-class time focuses on visits from expert practitioners in  marketing, design, analytics, search, advertising, and so on. The class reads and watches my recorded lectures on their own ti me — so class is all about working together and getting to know a network of amazing experts, including each other.

I’m excited to be starting conversations with this year’s line-up of visitors, and to call on you to join in if you can. The course will run April through June after work one night a week.

Here’s the line up of topics for this year:

  • The Power Of Customers: Customer Experience as a Source of Business Advantage
  • The Power of Demand: Sales Enablement
  • The Power of Action: Content is Your Brand
  • The Power of Design: Brand & Expression
  • The Power of the Personal:  Social Media and Community
  • The Power of Insight: Analytics, Data and Optimization
  • The Power of Notice: Getting attention, getting found.
  • The Power of Immediacy: Mobile Tools & Apps
  • The Power of Innovation: Tilt the World
  • The Power of You: Your Career Canvas


If there’s a topic you’re interested in – it would be great to welcome you as a visitor or to share your experience as a guest lecturer. Get it touch if you’d like to join us for a night. It would be great to see you and introduce you to this year’s digital marketing master class.

6 Responses to "Digital Marketing Masterclass 2013: Join In For a Night"

  • Good way of explaining, and nice piece of writing to obtain data about my
    presentation subject, which i am going to present in school.

  • Facebook

    September 18, 2015

    In many cases this virus does not show any symptoms or
    shows minor symptoms which get disregarded as insect or mosquito

  • Todas elas observaram uma redução na aparência da celulite,
    ao fim de oito semanas, e um aumento na proporção de músculo nas
    regiões com mais gordura, comprovada por medições com ultra-sons.

  • Hi, all is going sound here and ofcourse every one
    is sharing information, that’s truly excellent, keep up writing.

  • Aw, this was a very good post. Spending some time and actual effort to generate a really good article… but
    what can I say… I hesitate a lot and never manage to get nearly anything done.

  • Eunice

    March 24, 2016

    Muy frecuentemente las imágenes se vuelven un cefalea
    para el tiempo de carga de una página, puesto que muchas veces son muy pesadas y dañan la velocidad de la página web.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>