May 24th 2010
I’m attending what is reasonably considered the largest collection of copyright and trademark lawyers in the world. They are fantastically international; I’ve visited w/counsel from Kuala Lumpur, Taiwan, several African nations, and Ukraine. But you know what I don’t see? Marketers. We like marketers. They are the people with the budget that has made Google [...]
October 23rd 2009
How can you determine the size of a blog or website’s traffic? Finding reliable website competitive intelligence benchmarks is hugely important, and a real challenge on the web. Too often people buy-in to bogus measures. There is perhaps a false hope to find that big “standings board” similar to major league baseball. After all, standings [...]
May 9th 2008
The way your competitors acquire, protect, and promote their intellectual assets can inadvertently signal their next moves. Increasingly savvy marketers are following how competitors manage their intellectual assets to get a sense of what they’re preparing to do next. The intellectual assets we’re discussing here include the rights conferred by intellectual property, human knowledge secured [...]
May 3rd 2008
Put your trademark into Tweet Scan, a real-time database of Twitter postings, and you can see what people are saying about it, or any other topic of interest. This free service provides automatic daily or weekly summaries of up to five terms sent by email or RSS. Go ahead, see what people are talking about, it [...]
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.