July 14th 2011
Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits is taking cause marketing to “at-scale success”. Come take a look.
January 5th 2011
Research from McKinsey shows that customers (not marketers) now create two thirds of brand touchpoints. “Humanize or be humanized” was a key message 40 brand insurrectionists shared at the first ever BrandsConf in New York. Here’s my take on this event and the need to “human size” brands.
June 3rd 2010
If you’re a personal injury lawyer in New York City, how do you cut through the clutter of competition? How about slightly self-conscious humor? Trolman Glaser & Lichtman did. It sounds like they’d do it again, too. Apparently, funny can get a personal injury law firm coverage in the New York Times. And funny can [...]
November 9th 2009
In Monrovia, Liberia, there’s a guy taking the matter of a lopsided, state-run media and reshaping it into a free-of-charge, independent news-aggregator—all accomplished with a whiteboard and couple of markers. (No Internet required!) Each morning, at 10:45 a.m., Alfred Sirleaf heads to his bulletin board to post the day’s news, culling together a slate of [...]
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