People Before Brands

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A Scout is Equal: The LGBT way forward for the BSA

May 30th 2013

Last week’s vote to welcome gay members throughout the movement was an immense step forward for Scouting, framed in respect and a belief in integrity.. While the Scouts still have more change ahead, there are things that advocates of equality can do today to make discrimination a thing of the past in Scouting, and its time for us to step up to welcome change.

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Why No One is an Agency Anymore, and Why No One Cares

March 3rd 2013

I’ve been seeing quite a few agencies claiming to be “anti-agencies”. There are lots of reasons why the agency business model should evolve, but new ways of creating value rarely start with positioning.

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MBTA Advertising Mixes Disdain and Disregard

February 27th 2013

As the MBTA approaches an important political season, its Courtesy Critter campaign and other communications shows tone deafness when it comes to talking with customers as peers. Is this really how the Athens of America talks to its self?

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Finally a Creative Use of QR Codes That is Awesome-ball Cool!

November 9th 2012

You may recall that I’m a bit of a QR code skeptic. However – here’s an idea that I think lights up an amazing canvas for marketers and consumers. And since its on whiskey bottles, I’m only too eager to help you and test this out.

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What I Found at Caine’s Arcade, a Few Minutes of Fun

July 3rd 2012

This Spring, Caine Monroy became famous in some parts because of his cardboard arcade. Patricia Yuse visited the arcade, and shares some thoughts about what causes viral movements to grow.

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Amanda Palmer Won’t Settle for Less. Monitizing engagement is just the start.

June 24th 2012

Amanda Palmer’s Kickstarter triumph is awesome-ball cool, but it’s just the start. The real magic is what you can do with a business model based on fan love.

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Social Media Greatness Within Reach: Achieve Without Limits

July 14th 2011

Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits is taking cause marketing to “at-scale success”. Come take a look.

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The Time for Brand Insurrection Has Arrived; Six Pack Abs Are Still Optional

January 5th 2011

Research from McKinsey shows that customers (not marketers) now create two thirds of brand touchpoints. “Humanize or be humanized” was a key message 40 brand insurrectionists shared at the first ever BrandsConf in New York. Here’s my take on this event and the need to “human size” brands.

Viral, Sort of Funny, Personal Injury Lawyer Advertising

June 3rd 2010

If you’re a personal injury lawyer in New York City, how do you cut through the clutter of competition? How about slightly self-conscious humor? Trolman Glaser & Lichtman did. It sounds like they’d do it again, too. Apparently, funny can get a personal injury law firm coverage in the New York Times. And funny can [...]

Beating Censors With the World’s Only Whiteboard Based Blog

November 9th 2009

In Monrovia, Liberia, there’s a guy taking the matter of a lopsided, state-run media and reshaping it into a free-of-charge, independent news-aggregator—all accomplished with a whiteboard and couple of markers. (No Internet required!) Each morning, at 10:45 a.m., Alfred Sirleaf heads to his bulletin board to post the day’s news, culling together a slate of [...]