December 12th 2011
Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share [...]
September 12th 2011
Today’s the first day of FutureM, the week-long conference on the Future of Marketing, taking place here in Boston. Here’s my take on the day, and where I’ll be. If you’re around, come say hi.
June 23rd 2011
What’s the future of digital marketing? Get a taste of the discussion from my presentation on the era of mobile and application marketing last week in London.
May 12th 2011
Last night I was with Microsoft Online Services President, Qi Lu, who shared Microsoft’s view of the web’s future. Microsoft’s Skype purchases fits within a set of strategic themes that reflect how Microsoft sees its self and the digital landscape.
March 28th 2011
Mobile commerce is erasing the line between online and in-person shopping. Dave Wieneke provides a look at this market’s growth and ways retailers are building their mcommerce future.
February 15th 2011
The combination of convenience, more immersive app experiences, and greater device and data interoperability will drive a user experience revolution. I’ve talked about this since 2007, but it’s our industry’s story for 2011.
January 25th 2011
At first social media looked like a pathway to “hyper-empowered” consumers. But as corporations get good at social, their automation, analytics and use of personal data will produced “hyper-empowered” marketers. Once “brand you” has a valuation, the big brands will make their own influence markets.
January 21st 2011
Let’s face it well-placed warrior could probably do more damage with a screwdriver then I could with a whole crate of explosives. Read how digital strategy and having the right people are prerequisites for planning your marketing technology approach.
January 12th 2011
Like politics, strategy is the art of the possible. And as strategy pursues corporate goals, it has to navigate the pecularities of the organization while marshalling its assets. In this video, I share some thoughts on the FutureM conference on the Future of Digital Strategy, as well as some words from Harvard’s Perry Hewitt, who [...]
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.