Frontline Techniques

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Lucky or Smart – Will Healthcare.gov Turn Out To Be Either?

October 25th 2013

A lot of opinions have been shared about the Healthcare.gov website — but few from people who have run challenging government IT initiatives themselves. I’ve done that a few times in several states, and the patterns that create risk in this kind of work are evident from a distance.

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Four Beautiful Tools to Keep You Poised

September 26th 2013

Welcome to my Quick ‘n’ Dirty Fall edition of digital tools to make it easier to be awesome. These just keep coming up in conversations with friends who ask about managing priories and projects, great design, and making ideas visual. I’d love to hear what tools you like – and if you’ve used any of these.

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Rick Santorum Has a Dirty Problem with SEO, and He’s Made it Worse

February 15th 2012

The gay rights protest site “Spreading Santorum” now eclipses the official Santorum campaign site on the major search engines. Its a text book case bad SEO decisions, and the power of offensive though apparently resonate free speech.

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On The Road Today: Check Out Mobile Marketing Boot Camp at OMS12

February 6th 2012

Sales of smart phones and tablets are now eclipsing PC sales, and smart marketers are lining to connect with this always on audience on their own terms. My ISITE Design colleague, Gene Ehrbar, and I have put together a half day Mobile Marketing Boot Camp which we’re sharing here in San Diego. Come get a preview!

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Periodic Table of SEO Ranking Factors

June 7th 2011

Here’s a good rubric for thinking about Search Engine ranking factors. You can download it right here. Of course, it wraps SEO with a patina of science which seems so much more certain than the Spy vs. Spy game that competitive can become. But its also a great example of how an infographic can build both brand and in-links.

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Making Sense of Microsoft’s $8.5 Billion Skype Phone Bill

May 12th 2011

Last night I was with Microsoft Online Services President, Qi Lu, who shared Microsoft’s view of the web’s future. Microsoft’s Skype purchases fits within a set of strategic themes that reflect how Microsoft sees its self and the digital landscape.

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Lay Off the SEO Google Juice – Or Get an Ear Full of Cider

March 21st 2011

Its time for firms to lay off tricks that generate SEO Google Juice. This shouldn’t be a shock, if guys who rent servers for $3/month know a trick, it shouldn’t be a surprise that Google’s 20,000 or so staff can figure it out too.

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Why Google Can’t Mix Matter and Anti-Matter: Keeping Organic Results Pure

March 14th 2011

Google is in both the Rankings and Advertising business. That’s a problem because while both these activities shape opinion, they do so in mutually eroding ways.

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How SEO Agencies Lost Their Digital Marketing Mojo to Social Marketing

November 23rd 2010

A marketer sent me a copy of a post explaining social will “transform” SEO. He missed the subtlety that “transform” almost always means “to wreak carnage on”…and that’s why the post’s writer said SEO agencies should immediately rebrand. But do SEO agencies have what it takes regain their mojo?

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Live Blogging MITX Awards in Boston Tonight

November 18th 2010

The MITX Digital Marketing awards recognize agency and brand efforts in 25+ categories, plus “Best of” awards for Boston’s top interactive talent. These are my friends and industry.