Advertising

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Welcome to my world: John Travolta, Breitling, and random acts of branding

December 18th 2015

My friend Alan asked, “have you seen that watch ad with Travolta? There are so many real and inferred meanings in its hard to even know what its about.” Yep, from NASA to Idina Menzel, here’s a not too serious look at an ad we both have seen too much.

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Artless, slutty, orphan-hating ads in transit

November 10th 2015

Things can get crazy when ads end up on the subway. Here Suffolk University, Blue Cross and Bernie and Phyl’s all have put ads out there in ways that I suspect their print teams would have done more deftly.

Apple-Watch-Surviellance

Why Apple Watch & Facebook Win as Pebble Watch & Twitter Struggle

June 15th 2015

The Apple Watch is a watershed product because it is a masterful consumerization of technology, and it begins to show how industries and our lives may change living among an Internet of Things.

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Nationwide Insurance Becomes a Meme for Ham Handed Super Bowl Ads

February 2nd 2015

Nationwide insurance ran an ad that children die of preventable accidents couldn’t have been worse placed without being a parody. The sad thing is their long form ad (not aired on the Bowl) got it right.

budweiser-lost-dog

Squaring Budweiser’s Bordello with Clydesdales and a Lost Puppy

February 1st 2015

Budweiser sponsors the NFL, a branded suite in a bordello and ads that sell their values but not their beer. This is how a half billion dollar ad budget ends up getting only a reported 4% share of drinkers 21 – 27. What’s up with that?

GOP-wedding-dress-150

When is a GOP candidate like a wedding dress?

October 21st 2014

When we talk about “killing good ideas” this ad by the College Republicans should be exhibit A. Its a clever premise, but it does more harm than good even before the scathing counter-parody by Steven Colbert.

no-club

Ads by Enterprise, Comcast and MBTA show disregard for customers

September 7th 2014

Advertising is a merging of customer experience, public relations, and art. But rather than ennobling clients, these brands have ads that suggest their clients are perhaps a bit lacking. Our clients are sub-standard, so is our reward programEnterprise’s customer experience is a one I hold up as an example at conferences on service design, but [...]

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Google’s “Trust Issue” Isn’t Good vs. Evil – Ask the Clients and Staff Who Fear It Most

April 25th 2014

Evil or not, Google is fearsome. Its staff, Priceline, Expedia and TripAdvisor know this. Sure they still work with Google. That’s the point — we’re most vulnerable to those we depend on and perhaps already trust too much.

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Zeno’s Marketing Paradox: Native Advertising as a Ramp To Customer Experience

February 5th 2014

From Dell to EdX, Columbia Sportswear to Red Bull — advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That’s the secret behind Zeno’s Paradox of Marketing.

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Is a World Without Ads Possible? We’re already halfway there.

February 3rd 2014

“What if there were no ads?” That was the question content marketers Robert Rose and Joe Pulizzi asked in an episode of their podcast, This Old Marketing. It sounds like the start of John Lennon’s Imagine, but for marketers. What if there were just no ads?