Design & User Experience

Customer strategy foundation: SEC analysis determines how customers buy

January 30th 2019

Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy. This post describes this technique and dynamics buyers encounter in considering purchasing each type of goods.

Webinar Invitation: Building Strong Digital Experiences with Connective DX and Mayo Clinic

December 17th 2018

One of fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is the chance it gives me to get to know some great digital and innovatiobn teams, and the stories behind the work featured in my coverage.. Please join me for a free educational webinar on January 9th, when Lee Aase of Mayo Clinic and I will discuss this year’s HDX-15 report and their work as a innovative healthcare leaders.

China Now Has Non-Staffed Minute Clinics and Pharmacies – Time to Raise Your Innovation Goals?

November 23rd 2018

One of the largest insurance companies in China plans to open doctorless clinic booths at a rate of over thirty a day. That’s Ping An’s plan, come get the details and how this might inform your own transformation planning.

Connective DX’s HDX-15 Report wins healthcare marketing Gold Award

October 25th 2017

Congratulations to my colleagues and everyone who helped create the Hospital Digital Experience (HDX-15) report, which has won recognition from the eHealthcare Leadership Awards as a best annual or special report. Its rare when an industry gives an award to an agency for marketing within it, but that’s what Useful Arts is about – the challenge for brands to stand for something more.

Mount Sinai Hospital emerges as a new digital experience leader in updated HDX-15 report

June 14th 2017

The second edition of the HDX-15 report shows a new entrant, New York’s Mount Sinai Hospital, as a new leader among an elite class of healthcare marketers.

Strategic Change is a Value Judgement: Insights for Digital Transformation Leaders

January 21st 2017

Not all change is wise, but nearly all change is resisted. To overcome organizational inertia and lead the way to transformation, you may need the strategic clarity that only the delete key can deliver. Here are some tips from from the front lines of digital consulting on creating alignment for change.

Google’s Adwords Redesign Beats Space Elevators and Robot Cars

April 3rd 2016

Sure, Google is full of exciting projects – but how about using design to fix ‘the money door’ which drives literally all of its current profits? Wouldn’t that be at least as exciting as designing concepts for markets that don’t yet exist? If your design work follows the money or user frustration – then, at Google, all roads leads to Adwords.

Cleveland Clinic Empathy + Innovation Summit: Five Patient-First Forces to Fix Healthcare

May 28th 2014

Here are five macro-changes that are starting to driving systemic innovation in healthcare. Making empathy, design, medicine and business intersect for better value, outcomes, and patient experiences.

Join me for a quick free webinar, Tuesday December 10th

December 9th 2013

The nice people at the Online Marketing Institute have asked me to give a rocket fast webinar on ISITE Design’s approach to digital strategy. Details and a the free registration link for friends of UsefulArts are this way.

Four Beautiful Tools to Keep You Poised

September 26th 2013

Welcome to my Quick ‘n’ Dirty Fall edition of digital tools to make it easier to be awesome. These just keep coming up in conversations with friends who ask about managing priories and projects, great design, and making ideas visual. I’d love to hear what tools you like – and if you’ve used any of these.