Predictions

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No Bubble Here: Pulitzer Prizes Show Social Media is Core to Newsroom

April 18th 2012

I’ve been hearing the words “social bubble” a lot this week, even as Huffington Post and Politico become the first blogs to win Pulitzers. That’s a chance to reconsider what a bubble really is – and why if anything I think the mature use of social media is still a rare and hot commodity.

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Health Care is a Digital Marketing Frontier / Join Me for a Free Conference in Boston

March 29th 2012

Health Care reform is a hot topic: meet my friend, health care economist & blogger Austin Frakt. Also, get the scoop on a free digital marketing conference in Boston where I’ll talk about how digital marketing will help drive huge changes in the way we select health care.

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Join Me for a Free Webinar: 5 Moves for Digital Success in 2012

December 12th 2011

Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share [...]

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Making Sense of Microsoft’s $8.5 Billion Skype Phone Bill

May 12th 2011

Last night I was with Microsoft Online Services President, Qi Lu, who shared Microsoft’s view of the web’s future. Microsoft’s Skype purchases fits within a set of strategic themes that reflect how Microsoft sees its self and the digital landscape.

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What Google +1 Means for Digital Marketers and Google’s Future

April 1st 2011

Google +1 is a critical priority to Google. Here’s why this still thin beta may still be the biggest shift of the year in search marketing. Spoiler alert: I see this as the gating event for repackaging Google’s many services as to a social network. And that’s a pretty great idea.

Breaking: IBM to Acquire Unica for $480M

August 13th 2010

Extending the digital marketing investment and IPO streak we called back in December, today the Wall Street Journal reports that IBM will acquire Unica for $480M. See details: Wall St. Journal Related Posts on Digital Investment: 2010 Prediction: Digital Marketing IPOs Skyrocket <Dec 27> Read the Steamy FriendFinder Prospectus: A Dating and Porn IPO <Jan [...]

Skype and Demand Media IPOs Make this the Year of Digital Investment

August 9th 2010

Look around: These *are* amazing times. Who would imagine, in the “Summer of the Great Recession,“ that a digital content start-up and a phone company whose majority of customers pay nothing would be hot IPO news.  But that’s the point. These two companies shift the status away from the status quo.  And they’re heating up [...]

Jive Takes 30 Million in Funding – Positions for Future IPO

July 26th 2010

It’s been six months since my post that 2010 investment in digital marketing would occupy an increasing share of marketing dollars.  Since then, Oracle, CDC, and Hearst Media have taken the leap. And now, social business software company Jive has taken a $30M series C investment round from  Kleiner Perkins Caufield and Byers (KPCB).  Here’s [...]

Oracle Purchase of Market2Lead Intellectual Property is “Less Than Meets the Eye”

May 28th 2010

Back in December I advised to be on the watch for digital marketing IPOs and acquisitions.  It’s been two years since Eloqua took funding, ExactTarget seems always to be 90 minutes from an IPO, and Neolane and Marketo just keep on boarding venture capital. This week, Market2Lead, a niche player in marketing automation, was rolled-up by [...]

The UK’s Massive eGov Portal Plan: The UK’s Digital Big Dig?

March 22nd 2010

Today, Prime Minister Gordon Brown will announce a massive IT project to move in-person transactions with citizens online.  (See coverage in the Telegraph.) This will change a wide range of interactions, including tax disputes and payments, vehicle licensing, applying for school, public housing issues, and passport applications. No less than  Sir Tim Berners-Lee, the World [...]