December 12th 2011
Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share [...]
May 12th 2011
Last night I was with Microsoft Online Services President, Qi Lu, who shared Microsoft’s view of the web’s future. Microsoft’s Skype purchases fits within a set of strategic themes that reflect how Microsoft sees its self and the digital landscape.
April 1st 2011
Google +1 is a critical priority to Google. Here’s why this still thin beta may still be the biggest shift of the year in search marketing. Spoiler alert: I see this as the gating event for repackaging Google’s many services as to a social network. And that’s a pretty great idea.
August 13th 2010
Extending the digital marketing investment and IPO streak we called back in December, today the Wall Street Journal reports that IBM will acquire Unica for $480M. See details: Wall St. Journal Related Posts on Digital Investment: 2010 Prediction: Digital Marketing IPOs Skyrocket <Dec 27> Read the Steamy FriendFinder Prospectus: A Dating and Porn IPO <Jan [...]
August 9th 2010
Look around: These *are* amazing times. Who would imagine, in the “Summer of the Great Recession,“ that a digital content start-up and a phone company whose majority of customers pay nothing would be hot IPO news. But that’s the point. These two companies shift the status away from the status quo. And they’re heating up [...]
July 26th 2010
It’s been six months since my post that 2010 investment in digital marketing would occupy an increasing share of marketing dollars. Since then, Oracle, CDC, and Hearst Media have taken the leap. And now, social business software company Jive has taken a $30M series C investment round from Kleiner Perkins Caufield and Byers (KPCB). Here’s [...]
May 28th 2010
Back in December I advised to be on the watch for digital marketing IPOs and acquisitions. It’s been two years since Eloqua took funding, ExactTarget seems always to be 90 minutes from an IPO, and Neolane and Marketo just keep on boarding venture capital. This week, Market2Lead, a niche player in marketing automation, was rolled-up by [...]
March 22nd 2010
Today, Prime Minister Gordon Brown will announce a massive IT project to move in-person transactions with citizens online. (See coverage in the Telegraph.) This will change a wide range of interactions, including tax disputes and payments, vehicle licensing, applying for school, public housing issues, and passport applications. No less than Sir Tim Berners-Lee, the World [...]
January 29th 2010
A call for insights & authors. We’re calling on you, our blog’s readers to help select the top online law issues you face today, and to describe what you see ahead. Dave Wieneke fills in the details in video above. We’d like to hear from you by email at “strategy2.0″ at “gmail.com“. Starting next week [...]
March 3rd 2009
Mark the date. This announcement is the start of an effort by the FCC to regulate both Internet operations and content just as the Commission does in broadcast channels. After an earlier effort to regulate bloggers as lobbyists failed, this appears to set the stage for another attempt for regulation of Internet content. In a [...]
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.