May 28th 2013
Aereo is a start-up with may have engineered a slick and legal way to get all kinds of television streamed to your devices for a small fraction of what you’d pay for cable. Yes, its cool, but is it too good to be true? And either way, would you like to try it for free?
November 9th 2012
You may recall that I’m a bit of a QR code skeptic. However – here’s an idea that I think lights up an amazing canvas for marketers and consumers. And since its on whiskey bottles, I’m only too eager to help you and test this out.
May 4th 2012
One of the students I’ve gotten to know pointed this out as inspiring them to “make great marketing”. But it also raises the question about the centrality of words as the web makes greater use of video. Take a look and let me know what you think.
February 27th 2012
Need to integrate the constantly growing number of digital marketing channels? Start with the Customer Experience. Here’s a nice two minute video by Web Innovation Nopw on an idea I spoke on about Customer Experience at the Online Marketing Summit in San Diego. Take a look.
December 12th 2011
Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share [...]
October 26th 2011
Herman Cain’s smoking gums political ad is all the things political ads hope to avoid. Come take a look, see how this is a perfect application of Poe’s law, and join our somewhat informed discussion. ;>
October 13th 2011
Mike Lazaridis, the founder of RIM, maker of Blackberry, apologized by video for the disruption to their normally bombproof network. This is a solid move. Consider how many other business and political leaders equivocate, rather than owning the failures and fixes that come whenever enterprises take on business risk.
October 13th 2011
Everyone who reads this blog should be keeping an wary eye on the EU’s laws about websites using cookies. Check out this cheeky, fast explainer on this topic – and get a great reminder of why video content is a superb way to build brands.
October 11th 2011
Netflex has sent out another impersonal, awkward client message announcing it won’t split up the company. Instead, CEO Reed Hastings should cut a video showing people the brilliance ahead in the Netflix future, and assure subscribers that someone with vision and a steady hand is running the show.
September 30th 2011
Carlsberg Beer packed a theater with tough-looking biker types, with just two seats remaining, in the middle of the crowd. Would you go for the seats? If so – “then that deserves a Carlsberg”. Its a case where stunt marketing and viral video create a real brand experience.
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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