Video

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When is a GOP candidate like a wedding dress?

October 21st 2014

When we talk about “killing good ideas” this ad by the College Republicans should be exhibit A. Its a clever premise, but it does more harm than good even before the scathing counter-parody by Steven Colbert.

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Aereo: The Cable Killer…Contorted By Law

May 28th 2013

Aereo is a start-up with may have engineered a slick and legal way to get all kinds of television streamed to your devices for a small fraction of what you’d pay for cable. Yes, its cool, but is it too good to be true? And either way, would you like to try it for free?

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Finally a Creative Use of QR Codes That is Awesome-ball Cool!

November 9th 2012

You may recall that I’m a bit of a QR code skeptic. However – here’s an idea that I think lights up an amazing canvas for marketers and consumers. And since its on whiskey bottles, I’m only too eager to help you and test this out.

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Visual Hammers Come Before The Verbal Nails: Content and Digital Experience

May 4th 2012

One of the students I’ve gotten to know pointed this out as inspiring them to “make great marketing”. But it also raises the question about the centrality of words as the web makes greater use of video. Take a look and let me know what you think.

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Two-Minute Video: Customer Experience Marketing & The Single Pane of Glass

February 27th 2012

Need to integrate the constantly growing number of digital marketing channels? Start with the Customer Experience. Here’s a nice two minute video by Web Innovation Nopw on an idea I spoke on about Customer Experience at the Online Marketing Summit in San Diego. Take a look.

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Join Me for a Free Webinar: 5 Moves for Digital Success in 2012

December 12th 2011

Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share [...]

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Did Herman Cain Make the Worst (and Funniest) Ad in Political History?

October 26th 2011

Herman Cain’s smoking gums political ad is all the things political ads hope to avoid. Come take a look, see how this is a perfect application of Poe’s law, and join our somewhat informed discussion. ;>

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Mike Lazaridis of RIM Shows the Right Way to Start an Apology

October 13th 2011

Mike Lazaridis, the founder of RIM, maker of Blackberry, apologized by video for the disruption to their normally bombproof network. This is a solid move. Consider how many other business and political leaders equivocate, rather than owning the failures and fixes that come whenever enterprises take on business risk.

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The Stupid EU Cookie Law in 2½ Minutes Is Cool Content Marketing

October 13th 2011

Everyone who reads this blog should be keeping an wary eye on the EU’s laws about websites using cookies. Check out this cheeky, fast explainer on this topic – and get a great reminder of why video content is a superb way to build brands.

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Netflix Reverses Course: Decides Against Poorly Considered Split-Up

October 11th 2011

Netflex has sent out another impersonal, awkward client message announcing it won’t split up the company. Instead, CEO Reed Hastings should cut a video showing people the brilliance ahead in the Netflix future, and assure subscribers that someone with vision and a steady hand is running the show.