Video

Hospital content teams innovate as COVID-19 continues to change everything

July 30th 2020

As COVID-19 enters its sixth month, health systems are building out richer sets of content. PK’s Director of Content Strategy and I share innovations we’re seeing at four leading hospital systems, in another of our monthly video fly-overs.

Facebook Live Makes Personal Video Must See TV for Healthcare Marketers

January 4th 2017

As published by the Society for Healthcare Strategy and Market Development. Take a look: The Mayo Clinic, UNC Healthcare, Children’s Hospital of Wisconsin, Ohio St University Wexner Medical Center – along with a few healthcare luminaries are all saying that personal video is now very much on the table for healthcare marketing.

Pharma Marketing May Be Ready for Small Steps with Facebook Live

December 14th 2016

Beth Snyder Bulik at Fierce Pharma and I recently discussed ways pharmaceutical marketers can take initial steps with personal video.

The 1957 Film Predicting Trump’s Rise and Fall is Now Ready For Viewing

October 9th 2016

You can see our year’s biggest political story already synthesized more masterfully than any punditry can, in a film from 1957. The headline isn’t Trump, its those who made a candidate who offends everyone around him, an establishment cause able to gain a near plurality of the vote. Trump’s long strange ride is about us.

When is a GOP candidate like a wedding dress?

October 21st 2014

When we talk about “killing good ideas” this ad by the College Republicans should be exhibit A. Its a clever premise, but it does more harm than good even before the scathing counter-parody by Steven Colbert.

Aereo: The Cable Killer…Contorted By Law

May 28th 2013

Aereo is a start-up with may have engineered a slick and legal way to get all kinds of television streamed to your devices for a small fraction of what you’d pay for cable. Yes, its cool, but is it too good to be true? And either way, would you like to try it for free?

Finally a Creative Use of QR Codes That is Awesome-ball Cool!

November 9th 2012

You may recall that I’m a bit of a QR code skeptic. However – here’s an idea that I think lights up an amazing canvas for marketers and consumers. And since its on whiskey bottles, I’m only too eager to help you and test this out.

Visual Hammers Come Before The Verbal Nails: Content and Digital Experience

May 4th 2012

One of the students I’ve gotten to know pointed this out as inspiring them to “make great marketing”. But it also raises the question about the centrality of words as the web makes greater use of video. Take a look and let me know what you think.

Two-Minute Video: Customer Experience Marketing & The Single Pane of Glass

February 27th 2012

Need to integrate the constantly growing number of digital marketing channels? Start with the Customer Experience. Here’s a nice two minute video by Web Innovation Nopw on an idea I spoke on about Customer Experience at the Online Marketing Summit in San Diego. Take a look.

Join Me for a Free Webinar: 5 Moves for Digital Success in 2012

December 12th 2011

Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share […]