Hospital content teams innovate as COVID-19 continues to change everything

PK’s head of content strategy and I are back with another look at emerging practices in digital healthcare marketing.

As COVID-19 enters its sixth month, health systems are building out richer sets of content. Here’s what we’re seeing this month:

  • Johns Hopkins: an evergreen dashboard and the use of domains to address unique audiences
  • Spectrum Health: thought leadership and PR by their CEO
  • Stanford Health Care: email surveys that lead to a conversational interface to survey wellness, and a B2B COVID hub for providers
  • Cleveland Clinic: setting expectations for safety and what you can do

1 Response to "Hospital content teams innovate as COVID-19 continues to change everything"

Leave a Reply

Your email address will not be published.