Hospital content teams innovate as COVID-19 continues to change everything
PK’s head of content strategy and I are back with another look at emerging practices in digital healthcare marketing.
As COVID-19 enters its sixth month, health systems are building out richer sets of content. Here’s what we’re seeing this month:
- Johns Hopkins: an evergreen dashboard and the use of domains to address unique audiences
- Spectrum Health: thought leadership and PR by their CEO
- Stanford Health Care: email surveys that lead to a conversational interface to survey wellness, and a B2B COVID hub for providers
- Cleveland Clinic: setting expectations for safety and what you can do
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September 8, 2020
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