From Dell to EdX, Columbia Sportswear to Red Bull -- advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That's the secret behind Zeno's Paradox of Marketing.
February 1st 2015
Budweiser sponsors the NFL, a branded suite in a bordello and ads that sell their values but not their beer. This is how a half billion dollar ad budget ends up getting only a reported 4% share of drinkers 21 – 27. What’s up with that?
January 19th 2015
What is it about the human mind that makes it so attracted to the simplicity of rankings? Consider the case of Shimer College, and what happened when it was “objectively” named the worst college in America. And how intellectually bankrupt most college rankings turn out to be.
January 11th 2015
The idea that planning a two week party for nine years will somehow better our focus Boston’s civic efforts that responding to real needs is at once the most optimistic and cynical gambit imaginable.
December 30th 2014
As we sit here hungry for the brief pause between years, here are a dozen or so great starting points for setting your digital course over the next year.
December 21st 2014
When Russian bankers met Monday night and decided to raise their interest rates to 17% in a surprise move, it was the equivalent to a yelled message in which the only word one can understand is “run”. No further interpretation is needed.
November 23rd 2014
Google reconsiders doing business in Chiga, and the EU wonders aloud about breaking Google up. Amazon readies to enter the travel biz, US TV focuses on shows that translate globally, and Netflix pursues the “old people” demographic.
November 15th 2014
It was an unexpectedly sweet week for ecommerce, thanks to an unexpected gift from House Republicans and single people in China. We also saw a bold content play with Hasbro courting DreamWorks, and an even bolder move of an auto parts manufacturer re-inventing its self as an innovative maker of robotic legs.
October 21st 2014
When we talk about “killing good ideas” this ad by the College Republicans should be exhibit A. Its a clever premise, but it does more harm than good even before the scathing counter-parody by Steven Colbert.
September 29th 2014
No matter what else you may do, if you rely on digital technology – and who doesn’t – then you are in the software business too. And this carries implications for your business as it grows today — and in how this software gets updated and iterated in the future.
September 20th 2014
The world’s second most valuable Internet firm made its market debut yesterday. The ten most valuable tech companies are now close to evenly split between the US and China, setting up a possible duopoly between the business ecosystems in the two countries.