Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits is taking cause marketing to "at-scale success". Come take a look.
Social Media Greatness Within Reach: Achieve Without Limits
SEO Is to Marketing as Day Trading Is to Finance
Google wrapping SEO in moral terms of "back and white hat" is nonsensical, as SEO gamers are competing in an inefficient market of Google own making. And, once a single firm games Google, its competitors must follow suite or cede substantial website traffic to less ethical players.
Web 3.0: Is this the End of the Digital World As We Know It?
The combination of convenience, more immersive app experiences, and greater device and data interoperability will drive a user experience revolution. I've talked about this since 2007, but it's our industry's story for 2011.
The Darker Side of Corporations “Getting Social”
At first social media looked like a pathway to “hyper-empowered” consumers. But as corporations get good at social, their automation, analytics and use of personal data will produced “hyper-empowered” marketers. Once "brand you" has a valuation, the big brands will make their own influence markets.
Solitude, God and Social Media or: Stop Tweeting and Listen.
Solitude – something freely available to everyone – seems rarer than all our hand-held technical marvels made of the most exotic materials on earth. A look at our digital lives, the night, and why we're better for occasionally departing from the social stream.
SEO Truth: “Faking it for the Algorithm” is a Sucker Bet
When firms start taking meaningless actions to look good for Google, it creates both a distraction and a vulnerability. Here's why following SEO fads is a sucker bet.
Spot Stupid without Reading a Whole Blog Post (Hint: Kill the Ninja)
A "happily ranty" how to on ditching tired social media formulas to write stronger content, and be a social media statesman rather than another social media windbag.
The Future of Digital Strategy: Archive Video from FutureM 2010
If you didn't get to Boston's FutureM conference this year, here's a taste. This session on the future of digital strategy included enterprise marketers from four of Boston's most innovative brands.
Lucky or Smart – Will Healthcare.gov Turn Out To Be Either?
October 25th 2013
A lot of opinions have been shared about the Healthcare.gov website — but few from people who have run challenging government IT initiatives themselves. I’ve done that a few times in several states, and the patterns that create risk in this kind of work are evident from a distance.
Apple’s Twin Goals: App Primacy and PC Convergence
October 23rd 2013
Yesterday’s Apple product launch featured improvements to its iPad and Mac products, but it also revealed its strategy beyond products to line-up for growth while depositioning Google, Microsoft and Amazon for what could be a big holiday season.
Why Wednesday is the Best Day of the Week: FutureM w/ Vsnap, Nanigans and ISITE Design
October 14th 2013
Its Boston’s crazy marketing week with FutureM, Digital Pulse, AMA, and Inbound Marketng Summit drawing attendees from around the world to Boston just in time to catch some great baseball. Step this way to get in on a great discussion, followed by beer with Boston AMA.
Four Beautiful Tools to Keep You Poised
September 26th 2013
Welcome to my Quick ‘n’ Dirty Fall edition of digital tools to make it easier to be awesome. These just keep coming up in conversations with friends who ask about managing priories and projects, great design, and making ideas visual. I’d love to hear what tools you like – and if you’ve used any of these.
Social Media Rule #1: Shed Your Idiots Now
September 5th 2013
Are organizations that are fixated on having the right social media policy missing the chance to address larger cultural deficits? Consider sad story of Northwestern University’s School of Medicine, now being sued for the unethical and potentially malicious use of social media by one of its fellows.
New Apple Software Points the Way in Post PC World
July 23rd 2013
Apple’s new Logic Pro and Logic Remote shows an evolving mobile architecture in which the user interface to services is the high ground of business.
Please Join Me at the AMA’s Connector Series August 7th in Cambridge
July 21st 2013
Will you be in Boston Wednesday, August 7th? Dan Slagen and I will be leading some networking and fun at the AMA Boston Chapter’s Connector series at the NERD Center in Cambridge. Dan is an acquisition marketing genius, and I’m fortunate to be co-moderating this event with him.
A Scout is Equal: The LGBT way forward for the BSA
May 30th 2013
Last week’s vote to welcome gay members throughout the movement was an immense step forward for Scouting, framed in respect and a belief in integrity.. While the Scouts still have more change ahead, there are things that advocates of equality can do today to make discrimination a thing of the past in Scouting, and its time for us to step up to welcome change.
Aereo: The Cable Killer…Contorted By Law
May 28th 2013
Aereo is a start-up with may have engineered a slick and legal way to get all kinds of television streamed to your devices for a small fraction of what you’d pay for cable. Yes, its cool, but is it too good to be true? And either way, would you like to try it for free?
Andrew Schwint and Michael Flint: The Power of Design Thinking
May 23rd 2013
Andrew Schwint and Michael Flint recently spent an evening sharing their design insights with graduate students at Northeastern University.. I hope their insights will trigger your design thinking.
About Dave Wieneke, Digital Strategist
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.