Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits is taking cause marketing to "at-scale success". Come take a look.
Social Media Greatness Within Reach: Achieve Without Limits
SEO Is to Marketing as Day Trading Is to Finance
Google wrapping SEO in moral terms of "back and white hat" is nonsensical, as SEO gamers are competing in an inefficient market of Google own making. And, once a single firm games Google, its competitors must follow suite or cede substantial website traffic to less ethical players.
Web 3.0: Is this the End of the Digital World As We Know It?
The combination of convenience, more immersive app experiences, and greater device and data interoperability will drive a user experience revolution. I've talked about this since 2007, but it's our industry's story for 2011.
The Darker Side of Corporations “Getting Social”
At first social media looked like a pathway to “hyper-empowered” consumers. But as corporations get good at social, their automation, analytics and use of personal data will produced “hyper-empowered” marketers. Once "brand you" has a valuation, the big brands will make their own influence markets.
Solitude, God and Social Media or: Stop Tweeting and Listen.
Solitude – something freely available to everyone – seems rarer than all our hand-held technical marvels made of the most exotic materials on earth. A look at our digital lives, the night, and why we're better for occasionally departing from the social stream.
SEO Truth: “Faking it for the Algorithm” is a Sucker Bet
When firms start taking meaningless actions to look good for Google, it creates both a distraction and a vulnerability. Here's why following SEO fads is a sucker bet.
Spot Stupid without Reading a Whole Blog Post (Hint: Kill the Ninja)
A "happily ranty" how to on ditching tired social media formulas to write stronger content, and be a social media statesman rather than another social media windbag.
The Future of Digital Strategy: Archive Video from FutureM 2010
If you didn't get to Boston's FutureM conference this year, here's a taste. This session on the future of digital strategy included enterprise marketers from four of Boston's most innovative brands.
Join Me for a Free Webinar: 5 Moves for Digital Success in 2012
December 12th 2011
Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share [...]
The Future of Email Marketing & Messagning
November 2nd 2011
Live from London, here’s the deck on how email marketing and digital marketers are using new tactics to move the right audience to Act.
Painfully Accurate Unaired SNL Sketch is a Fitting Tribute to Jobs
October 27th 2011
Have you seen SNL’s unaired skit celebrating Apple’s visionary which skewers a few of his fellow of tech and media titans? It made me smile, have a look.
Did Herman Cain Make the Worst (and Funniest) Ad in Political History?
October 26th 2011
Herman Cain’s smoking gums political ad is all the things political ads hope to avoid. Come take a look, see how this is a perfect application of Poe’s law, and join our somewhat informed discussion. ;>
Mike Lazaridis of RIM Shows the Right Way to Start an Apology
October 13th 2011
Mike Lazaridis, the founder of RIM, maker of Blackberry, apologized by video for the disruption to their normally bombproof network. This is a solid move. Consider how many other business and political leaders equivocate, rather than owning the failures and fixes that come whenever enterprises take on business risk.
The Stupid EU Cookie Law in 2½ Minutes Is Cool Content Marketing
October 13th 2011
Everyone who reads this blog should be keeping an wary eye on the EU’s laws about websites using cookies. Check out this cheeky, fast explainer on this topic – and get a great reminder of why video content is a superb way to build brands.
Netflix Reverses Course: Decides Against Poorly Considered Split-Up
October 11th 2011
Netflex has sent out another impersonal, awkward client message announcing it won’t split up the company. Instead, CEO Reed Hastings should cut a video showing people the brilliance ahead in the Netflix future, and assure subscribers that someone with vision and a steady hand is running the show.
Stay on Top of Digital Marketing (or Any Industry) via Curation
October 10th 2011
Here’s my quick introduction to why curation is a big deal in digital marketing, and how I use a free service called Paper.li to publish automatically publish a roll-up of what digital agencies are sharing on Twitter. You of course, can apply this to whatever topic you like.
Facebook Faces Class Action Lawsuit Over Tracking Cookies
October 6th 2011
A class action lawsuit has been filed against Facebook for the use of tracking cookies that records browsing history after users have logged off the service. Imagine the Winklevoss brothers with a mob of 150 million potential litigants.
Bad Advertising at Sea: Join the Navy and Endure Sorrow
October 4th 2011
Would you start a military recruiting discussion with a picture of a chaplain giving last rites to a child? The Navy’s reported $800 million multi-year contract does just that. It introduces a new brand tag line which I’d love your comment on. Not only does this represent those of us in the US, we’re paying for it. So, let me know what you think.
About Dave Wieneke, Digital Strategist
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.