From Dell to EdX, Columbia Sportswear to Red Bull -- advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That's the secret behind Zeno's Paradox of Marketing.
August 19th 2014
Live from Boston – I’m posting just some of the highlights from the first day of Scott Brinker’s Marketing Tech Conference. Get the latest from Scott Brinker, Laura McLellan, Mayur Gupta and Paul Roetzer.
August 1st 2014
Boston, a city based on on imagination should be fun to promote. Rather than swinging for the stands, my local CVB has made a perplexing bunt of an advertisement now appearing at Boston’s Logan Airport.
July 3rd 2014
The media tantrum complex — those who fill continuous air time with breaking news and acrimony have no incentive to point out that the findings of Facebook’s controversial research suggest how little influence its newsfeed really creates, and how flimsy this research is in the first place.
June 30th 2014
After watching a string of technology focused rulings last week, its today’s pair of conventional cases that has my interest. Today’s 5-4 rulings protect individual rights to associate to exercise religious conscience – in ways which limit the influence of unions and the universality of the Affordable Care Act.
June 8th 2014
One key benefit of digital data is that it can be put to work to personalize digital visitor experiences. Three members of ISITE Design will share their insights on planning personalized digital experiences on a free webinar this Tuesday, June 10. (I work for ISITE — and am proud to share the work of my awesome colleagues.)
May 28th 2014
Here are five macro-changes that are starting to driving systemic innovation in healthcare. Making empathy, design, medicine and business intersect for better value, outcomes, and patient experiences.
April 25th 2014
Evil or not, Google is fearsome. Its staff, Priceline, Expedia and TripAdvisor know this. Sure they still work with Google. That’s the point — we’re most vulnerable to those we depend on and perhaps already trust too much.
March 16th 2014
Taken together, this week’s news shows how the Internet is moving toward a more international “multi-pole” system of of influence, rather than the “America in the Middle” arrangement that has been its history to date.
January 25th 2014
A growing number of high-profile organizations – from DARPA to Adidas to the University of Michigan to Netflix and NASA – have run competitions which offer cash prizes to the best solution to a particular problem. Though these efforts may seem like sideshows, they can produce incredible, breakthrough ideas, often at a fraction of the cost of owned efforts.
December 9th 2013
The nice people at the Online Marketing Institute have asked me to give a rocket fast webinar on ISITE Design’s approach to digital strategy. Details and a the free registration link for friends of UsefulArts are this way.