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In praise of conservatives, specifically Carolyn Roth, my Mom

August 29th 2020

Personal post: I’m depositing my first daughter to college this week, as my Mom did me. After watching four nights of the Republican convention, I can’t help but think how out of place my Mom, a life-long Republican would be with Trumpublicans, and how proud I am of her and my daughter’s political impulses.

Investors and innovators: AmWell and Google rise to challenge dominant Teladoc

August 26th 2020

Teladoc’s year over year revenue has tripled, which is big news in an economy that has lost 15% of GDP. The growth of telehealth is a narcotically appealing to investors and competitors, which soon will include an IPO-fueled AmWell with Google as a key stakeholder.

Hospital content teams innovate as COVID-19 continues to change everything

July 30th 2020

As COVID-19 enters its sixth month, health systems are building out richer sets of content. PK’s Director of Content Strategy and I share innovations we’re seeing at four leading hospital systems, in another of our monthly video fly-overs.

Healthcare Marketing and the power brand stories

July 10th 2020

I am on Jeopardy, baby! Okay, its fake Jeopardy, and it’s really a casual fun discussion on why story marketing is so powerful in healthcare marketing. Come watch a video of Derek Phillips discussing story marketing with me late on a recent Friday afternoon.

Of hoaxes and heroes: the President wants to focus on anything but COVID19

July 4th 2020

Last week, the US broke records for new coronavirus cases day after day. If this were a normal administration, it would be flooding news programs with medical experts to tell Americans to wear masks and to take precautions to fight the virus’s spread. But the Trump White House is doing the opposite. The President hosted an […]

Until the racism is over, a framework for empathy

June 21st 2020

We have closed the US economy to compensate for a health system unprepared for a pandemic. Now it’s time to address the inequities that have made the burden of COVID-19 fall disproportionately on minority and lower-income communities.

Mentoring at MIT’s COVID-19 Challenge: 1,500 awesome new colleagues for a weekend

June 13th 2020

I recently joined 1,500 designers, developers, entrepreneurs, patients, and health professionals who came together from 40 countries to hack ways to help people through the Recovery and Reopening from the COVID-19 pandemic. I was one of the mentors who worked with 200+ teams in a mad rush to prototype innovative new responses to COVID-19.

Doing the Healthcare Rap: talking marketing innovation with Jared Johnson

June 5th 2020

Jared Johnson is a prolific interviewer and keen watcher of innovation in healthcare marketing. We had a twenty-minute talk which has dropped as the latest episode of the Healthcare Rap.

This hellish week is the fruit of an administration of rage

June 2nd 2020

Trump isn’t the one who killed George Floyd by pressing a knee to his neck. Police brutality against African Americans — and racism generally — has plagued us for centuries. But Trump uniquely fueled fury, with bigotry, dismantling police reforms, and encouraging aggression in violent speech.

We are entering the age of trauma-informed marketing: meet the SIMI empathy framework

May 30th 2020

In my work and teaching, I’ve introduced the abbreviation SIMI: stress, illiteracy, mistrust, and inequality as to help us identify the barriers these huge barriers to consumer engagement. SIMI helps us recognize the context which too often is part of consumers’ lives.