From Dell to EdX, Columbia Sportswear to Red Bull -- advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That's the secret behind Zeno's Paradox of Marketing.
April 3rd 2016
Sure, Google is full of exciting projects – but how about using design to fix ‘the money door’ which drives literally all of its current profits? Wouldn’t that be at least as exciting as designing concepts for markets that don’t yet exist? If your design work follows the money or user frustration – then, at Google, all roads leads to Adwords.
March 12th 2016
Hey Marketing pundits. Don’t take the easy bait and claim that Donald Trump is a content marketing genius. There’s little evidence of this. The things that have driven his GOP rise are more structural than marketing tactics.Claims that his rise is a master work in your discipline, is as opportunistic and vapid as The Donald himself.
February 27th 2016
This week two Boston news organizations drew starkly different headlines from the same research. Is this a case of team out reporting the other – or of creating a story rather than reporting it?
January 28th 2016
In this video from the Delight Conference, I pull out some stops to tell the story of Market Basket which has become one of New England’s most storied brands and a frequently cited case study in public relations, negotiation and designing for delight.
January 20th 2016
New research from the National Academy of Science shows that over the last decade mortality rates have increased for middle-aged white American’s – accounting for as many as 500,000 new deaths caused by self-poisoning, liver disease and suicide. The researchers and I connect this to increased stress from economic decline and reduced life prospects among middle and lower earning families.
January 15th 2016
Boston’s about to become a company town. Though GE’s relocation to Boston brings a modest 800 new jobs (vs. 5,000 that GE business units already employ in Massachusetts) it will fill a HUGE gap in Boston’s business community — and be a new conduit for how Boston people seek to connect to the world.
January 8th 2016
While this post touches on culture, freedom and offense – and of course dance music – its hero is buried in the story as I imagine he’d prefer. Ron Coleman’s writing and good spirit has been an occasional inspiration and benefit of working on this blog. Arguing on constitutional grounds is a long and heavy climb. Congratulations to Ron and The Slants. Any friends of Ron have special standing here. Cheers.
December 18th 2015
My friend Alan asked, “have you seen that watch ad with Travolta? There are so many real and inferred meanings in its hard to even know what its about.” Yep, from NASA to Idina Menzel, here’s a not too serious look at an ad we both have seen too much.
December 4th 2015
While this starts as thinking about unlikely outsider political candidates – I think its really about how work structures our world, and so that our values need to structure work. It touches on lifespan, your wealth, celebrity air travel even my mom. Your thoughts cordially invited! ;>
November 10th 2015
Things can get crazy when ads end up on the subway. Here Suffolk University, Blue Cross and Bernie and Phyl’s all have put ads out there in ways that I suspect their print teams would have done more deftly.