From Dell to EdX, Columbia Sportswear to Red Bull -- advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That's the secret behind Zeno's Paradox of Marketing.
Zeno’s Marketing Paradox: Native Advertising as a Ramp To Customer Experience
Is a World Without Ads Possible? We’re already halfway there.
“What if there were no ads?” That was the question content marketers Robert Rose and Joe Pulizzi asked in an episode of their podcast, This Old Marketing. It sounds like the start of John Lennon’s Imagine, but for marketers. What if there were just no ads?
Why No One is an Agency Anymore, and Why No One Cares
I've been seeing quite a few agencies claiming to be "anti-agencies". There are lots of reasons why the agency business model should evolve, but new ways of creating value rarely start with positioning.
Customer Experience Makes Five Guys the Top Ranked Burger in the US
The burger business is a big deal in the United States. A small chain, Five Guys Burgers and Fries has jumped to the head of burger pack - and the did it without advertising, one meal at a time.
Best job ever? Usability Testing Bartender
I've seen the future of usability; it has a buzz on. Watch this funny video and grasp the genius of testing users under the influence. See why I want to be your bartender of usability testing.
Companies with Top Customer Experiences Out-Score Super Bowl Advertisers
A quick look at revenue growth over three years shows that companies loved by their clients grew more than twice as fast as Super Bowl advertisers.
What I Found at Caine’s Arcade, a Few Minutes of Fun
This Spring, Caine Monroy became famous in some parts because of his cardboard arcade. Patricia Yuse visited the arcade, and shares some thoughts about what causes viral movements to grow.
Amanda Palmer Won’t Settle for Less. Monitizing engagement is just the start.
Amanda Palmer's Kickstarter triumph is awesome-ball cool, but it's just the start. The real magic is what you can do with a business model based on fan love.
COVID19 is Trump’s Chernobyl
May 23rd 2020
HBO’s Chernobyl miniseries has glowed with an unexpectedly long half-life for me. It illustrates the political and cultural rot that comes when people believe that truth must align with their leader’s wishes. It’s been echoing for me as a cautionary parable applicable to President Trump’s response to the Coronavirus.
Connecting healthcare marketing experiences after COVID19
May 19th 2020
If you love at-scale healthcare marketing, content strategy, and the idea of making life after COVID19 more innovative and productive — then you’ll want to join me with Derek Phillips and Jeff Cram from PK on next week’s eHealthcare Strategy webinar.
The week healthcare stopped being a punchline: America’s business visionaries flail reinventing the most demanding industry
May 15th 2020
Dr. Atul Gawande will leave his role as CEO of Haven, a joint venture of Amazon, Berkshire Hathaway, and JP Morgan. We take a look why Haven’s had slow going, and what this means for incumbent healthcare teams and their role as change agents.
Fast Friday video fly-over: how hospital websites have responded to COVID19
May 8th 2020
If you’re interested in price transparency, telemedicine, chatbots, content hubs or multilingual marketing — then you’ll want to take a few minutes to get this accelerated update on these leading sites.
Dr. Roy Schoenberg, CEO of Amwell: 2020 is the year telehealth will mobilize healthcare
May 3rd 2020
Have you heard The Pioneer Institute’s new podcast Hubwonk? Their interview with Dr. Roy Schoenberg provides an insider’s view on the explosive adoption of telehealth over the last two months, and policy and service design opportunities to make it an important dimension of care.
Telemedicine will help healthcare heal after Covid19’s reckoning
April 26th 2020
This painful time is also ripe for innovation, I believe that it is from these roots that telemedicine will emerge to make healthcare better and more accessible. This is also an update on my realist view of the damage to lives and the global economy for the year or more we expect to be battling the coronavirus.
AI Chatbots Join the Frontline of COVID-19 Triage: Conversational Interfaces Speed Care
April 11th 2020
With each day, more health systems are deploying these conversational interfaces, turning the CDC’s COVID-19 guidelines into interactive experiences that help provide a desperately needed buffer between the sick and frontline hospital workers.
Human factors make voice interfaces digital healthcare’s next big shift
March 30th 2020
Voice interfaces are beginning to take their place in healthcare, offering continuous, easier engagement for providers and patients. These human factors frame this channel’s unique benefits and requirements.
Everything will be fine, unless something foreseen happens – risks and growth in the era of Covid-19
March 28th 2020
Covid-19 may both be the cause to change parts of life that have been overdue for a rethink, and the start of a Malthusian catastrophe. What big changes do you think coronavirus will cause?
Investors have nowhere to hide — but here are some starting points
March 19th 2020
Sure investors seem to have no safe place to park there wealth, as is illustrated in a handful of charts. But you have options, I suggest two of them here….and a wonderful WSJ newsletter to give you economic insights as well.
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.