Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits is taking cause marketing to "at-scale success". Come take a look.
Social Media Greatness Within Reach: Achieve Without Limits
SEO Is to Marketing as Day Trading Is to Finance
Google wrapping SEO in moral terms of "back and white hat" is nonsensical, as SEO gamers are competing in an inefficient market of Google own making. And, once a single firm games Google, its competitors must follow suite or cede substantial website traffic to less ethical players.
Web 3.0: Is this the End of the Digital World As We Know It?
The combination of convenience, more immersive app experiences, and greater device and data interoperability will drive a user experience revolution. I've talked about this since 2007, but it's our industry's story for 2011.
The Darker Side of Corporations “Getting Social”
At first social media looked like a pathway to “hyper-empowered” consumers. But as corporations get good at social, their automation, analytics and use of personal data will produced “hyper-empowered” marketers. Once "brand you" has a valuation, the big brands will make their own influence markets.
Solitude, God and Social Media or: Stop Tweeting and Listen.
Solitude – something freely available to everyone – seems rarer than all our hand-held technical marvels made of the most exotic materials on earth. A look at our digital lives, the night, and why we're better for occasionally departing from the social stream.
SEO Truth: “Faking it for the Algorithm” is a Sucker Bet
When firms start taking meaningless actions to look good for Google, it creates both a distraction and a vulnerability. Here's why following SEO fads is a sucker bet.
Spot Stupid without Reading a Whole Blog Post (Hint: Kill the Ninja)
A "happily ranty" how to on ditching tired social media formulas to write stronger content, and be a social media statesman rather than another social media windbag.
The Future of Digital Strategy: Archive Video from FutureM 2010
If you didn't get to Boston's FutureM conference this year, here's a taste. This session on the future of digital strategy included enterprise marketers from four of Boston's most innovative brands.
Andrew Schwint and Michael Flint: The Power of Design Thinking
May 23rd 2013
Andrew Schwint and Michael Flint recently spent an evening sharing their design insights with graduate students at Northeastern University.. I hope their insights will trigger your design thinking.
Life’s data layer lets you know thyself in little ways
May 17th 2013
The information layer in our life is getting richer and more useful. Part of this is intentional, we hook up dashboards and carry devices to quantify parts of our lives, but part is automatic. Take my bike for example. Actually, its Hubway’s bike, in fact its their fleet of bikeshare bikes. A few days ago [...]
Join me on TODAY’s Googe+ Hangout on Channel Integration
May 15th 2013
As a run-up to Integrated Marketing Week in New York, my friends at Econsultancy have stood up a series of Google+ Hangouts to preview how marketers are joining up marketings digital elements to create integrated customer experiences. The event is at 9am Pacific / noon Eastern time today — no registration is needed, just come [...]
2 Minute Preview: Digital Disruption in the Age of the Customer
May 7th 2013
Here’s a two minute recorded preview of the session I’ll be leading at the J.Boye Conference in Philadelphia, a conference focused on web and intranet strategy.
Hope’s beautiful daughters: anger and courage
May 5th 2013
Temujin Doran has turned from delicious digital minute-long videos that meditate on life, to a video interpretation of Chris Hedges Death of the Liberal Class. Both are artistic works that remind me of the artistic values available through video and the imperative to raise our expectations of digital experiences. Come watch a film, you’ll be glad you did.
Icky Comcast Ad Shows Its Poor View of Customers
May 2nd 2013
Apparently Comcast’s affection for their customers is similar to Soylent Green’s esteem for its ingredients.
Join Me for Discussion, Disruption & Drinks with AMA at the NERD
May 1st 2013
Will you be in Boston Tuesday May 7th? Dan Slagen and I will be leading some networking and fun at the AMA Boston Chapter’s monthly Connector series. Dan is an acquisition marketing genius, with experience as SVP at Nanigans and head of Global Partnerships at Hubspot.
EFF: Verizon Doesn’t Care About Your Privacy, Others Do
April 30th 2013
Dropbox and LinkedIn, I knew there was something I liked about you….Verizon and Amazon, shape-up! Get a look at who the EFF says is, and isn’t, standing up for your privacy.
Digital China heats up as Alibaba Takes Stake in Weibo Owner Sina
April 30th 2013
Yesterday, Alibaba purchased a share of Weibo’s owner Sina – in what could be the opening to the year’s largest digital IPO.
My View on Boston’s Marathon Bombings
April 28th 2013
I’m not a Boston native, so as a convert I’m that much more zealous. These are personal thoughts on the Marathon bombing and the responses that followed. Just what I’d hope you’ve come to expect from my blog.
About Dave Wieneke, Digital Strategist
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.