Digital Experience and Mobile Strategy
March 29th 2013
Thanks to everyone who welcomed my talk on how digital experience bridges the gap between empowered mobile customers and the brands to seek to earn their preference.
mobile
Finally a Creative Use of QR Codes That is Awesome-ball Cool!
November 9th 2012
You may recall that I’m a bit of a QR code skeptic. However – here’s an idea that I think lights up an amazing canvas for marketers and consumers. And since its on whiskey bottles, I’m only too eager to help you and test this out.
Join Me for Disruptive Digital Discussions in Oregon, New Jersey & Massachusetts
September 25th 2012
October is always a huge month for conferences and learning – and I want to encourage you to come be part of these three exciting discussion about the future of digital strategy.
Join Me Online Tuesday for the Mobile Marketing Crash Course
June 22nd 2012
The Online Marketing Institute challenged me to put together the ultimate Crash Course for charting your course for mobile webistes and mobile applications. Join us for the fastest deep dive on mobile marketing anywhere.
Want to See an Awesome App? (Congrats to ISITE on a big launch!)
April 26th 2012
The last 24 hours has been awesome ball soup cool. It all started with the launch of Columbia sportswear’s very cool Portable Activity Log app. This free app builds on Columbia’s customers’ passion for adventure, by giving them and everyone else who joins in a free tool to collect and share news of your adventures. [...]
Free Webinar: How to Make Mobile Development Future Friendly
April 9th 2012
Get an hour of mobile strategy and development insight from the guy I am fortunate to go to for advice, Gene Ehrbar. You’ll get a great view of how responsive design can keep your digital marketing “Future Friendly” even as delivery devices continue to proliferate.
Customer Experience Marketing: The Advantage of Preference
February 7th 2012
Here’s a taste of my latest thinking on Customer Experience Marketing as a unifying force in both business and digital marketing. I’m sharing this today at the Online Marketing Summit in San Diego, and would love to get your thoughts on this.
On The Road Today: Check Out Mobile Marketing Boot Camp at OMS12
February 6th 2012
Sales of smart phones and tablets are now eclipsing PC sales, and smart marketers are lining to connect with this always on audience on their own terms. My ISITE Design colleague, Gene Ehrbar, and I have put together a half day Mobile Marketing Boot Camp which we’re sharing here in San Diego. Come get a preview!
Join Me for a Free Webinar: 5 Moves for Digital Success in 2012
December 12th 2011
Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share [...]
The Future of Email Marketing & Messaging
November 2nd 2011
Live from London, here’s the deck on how email marketing and digital marketers are using new tactics to move the right audience to Act.
About Dave Wieneke, Digital Strategist
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.