Join Me Online Tuesday for the Mobile Marketing Crash Course

 

The Fastest Deep Dive on Mobile Marketing
The Online Marketing Institute challenged me to put together the ultimate Crash Course for charting your course for mobile webistes and mobile applications. (get details)

This course is *not* how to promote a business on Foursquare, or target mobile ads, or deploy QR codes that don’t get used (sorry, but it’s true!). It focuses on the core owned digital hubs that are the bulwark for any organization with a digital agenda.

Class 1: Setting Your Path to “Mobile First” Thinking
(30 minutes – join us.)

1. How big is the mobile opportunity?
2. The three mobile audience mindsets (and how to win with each)
3. How mobile flips both design and content approaches

Class 2: The Mobile Web and Responsive Design-From Fragmentation to Sanity
(30 minutesjoin us.)

1. Six reasons why mobile websites should lead your digital approach
2. When to make special mobile sites or use your core site for mobile traffic
3. A case study and tools to help marketers start to follow Google’s guidance on using Responsive Design
4. Four technologies to use to be Future Friendly so your firm can adapt to mobile change quickly.

Class 3: Taking on Mobile Apps-Marketing’s Role in App Success
(30 minutes – join us.)

1. The ways in which users use mobile apps differently from websites
2. Five ways apps can move your business model forward
3. How marketing can make the difference between winning and being an “also ran”
4. Budgeting insights from six well-known example cases

1 Response to "Join Me Online Tuesday for the Mobile Marketing Crash Course"

  • DOLLY ROMERO

    August 21, 2012

    i want t know about this business thanks

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