Lead Management

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Join Me for Discussion, Disruption & Drinks with AMA at the NERD

May 1st 2013

Will you be in Boston Tuesday May 7th? Dan Slagen and I will be leading some networking and fun at the AMA Boston Chapter’s monthly Connector series. Dan is an acquisition marketing genius, with experience as SVP at Nanigans and head of Global Partnerships at Hubspot.

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How Small Business Marketers Can Move Up the Digital Marketing Adoption Curve

December 14th 2010

Barbara Bix from The Top Line blog has made a series of posts on my advice for small businesses that want to use digital marketing to grow revenue. While firms may need some new tools, they can leverage huge competitive benefits from the talent and drive of smart, focused, marketing.

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Digital Strategy in Global Markets: Build The Ability to Be Globally Local

November 9th 2010

Thanks to everyone from the Global Executive Resource Group and my fellow panelists on global branding and digital marketing. As promised, here are the slides I prepared. It was great visiting with you.

Breaking: IBM to Acquire Unica for $480M

August 13th 2010

Extending the digital marketing investment and IPO streak we called back in December, today the Wall Street Journal reports that IBM will acquire Unica for $480M. See details: Wall St. Journal Related Posts on Digital Investment: 2010 Prediction: Digital Marketing IPOs Skyrocket <Dec 27> Read the Steamy FriendFinder Prospectus: A Dating and Porn IPO <Jan [...]

Industry View of Lead Management & Marketing Automation Systems

June 8th 2010

Over the last five years I’ve helped companies hone their online game, and that often involves lead management.  Increasingly, lead management systems that provide analytics, automation, customization, and integration with CRM systems are where the online marketing rubber hits the road. Last week I shared links to the 2010 Lead Management Buyers Guide, and I [...]

2010 Lead Generation Guide Now Available: The New Phone Book is Here!

June 1st 2010

Just as Steve Martin in The Jerk was thrilled by the new phone book, I’m ebullient to have this year’s

CDC Software Invests in MarketBright Lead Management

May 28th 2010

CDC Software makes the Pivotal CRM.  It has been badly disadvantaged by not being able to integrate easily with digital marketing systems, as competitors Salesforce, Microsoft Dynamics CRM, and even SugarCRM increasingly can. So CDC is making a strategic investment in MarketBright, a good mid-market lead-management system.  CDC will start reselling MarketBright.  And MarketBright will [...]

Oracle Purchase of Market2Lead Intellectual Property is “Less Than Meets the Eye”

May 28th 2010

Back in December I advised to be on the watch for digital marketing IPOs and acquisitions.  It’s been two years since Eloqua took funding, ExactTarget seems always to be 90 minutes from an IPO, and Neolane and Marketo just keep on boarding venture capital. This week, Market2Lead, a niche player in marketing automation, was rolled-up by [...]

Communist Chic Banned: My Marketo Shirt’s Illegal in Poland

January 20th 2010

A few years ago I showed my wife a t-shirt from Marketo, the San Mateo-based lead generation company. They were revolutionary, and to underscore that they had a manifesto, and their shirt featured an image of Che Guevara. My wife is a marketer who has lived in Central America; she immediately noted the use of [...]

2010 Prediction: Digital Marketing IPOs Up

December 27th 2009

There’s pent-up demand on both the buy and sell side for fast growing tech firms to IPO. I say this while noting that my favorite local search company, ReachLocal, has filed for a  $100M IPO. (see Reuters coverage.) This shouldn’t be a surprise. They were #1 on Deloitte’s Technology Fast 500™(PDF).  Their investors, VantagePoint Venture [...]