Branding and Advertising

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Why No One is an Agency Anymore, and Why No One Cares

March 3rd 2013

I’ve been seeing quite a few agencies claiming to be “anti-agencies”. There are lots of reasons why the agency business model should evolve, but new ways of creating value rarely start with positioning.

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Maker’s Mark Learns a Lesson on Being a Fact-Based Marketer

February 14th 2013

This week Maker’s Mark announced they’d respond to a shortage of their premium whiskey by watering it down. Though I like my bourbon with water, here’s why Maker’s Mark might not.

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Companies with Top Customer Experiences Out-Score Super Bowl Advertisers

January 31st 2013

A quick look at revenue growth over three years shows that companies loved by their clients grew more than twice as fast as Super Bowl advertisers.

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Not Delight: Ham Handed CPA Website Makes Saving Seem Dirty

October 3rd 2012

Benjamin Banks, the unnerving spokes pig thing is back…standing on his hind legs and telling young people to start saving. But without the connection of saving to happiness, a pig telling me how to get cheaper smokes doesn’t make we want to save. It just makes me want to shower.

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Microsoft’s at Scale Brand Fail (and how cool it could have been)

August 28th 2012

Lots of brands face challenges, but Microsoft’s recent work looks like what happens when marketers give up. Here are a few samples of their latest and a view of how much cooler this brand could be.

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Kittens & Pinterest: Does Your Marketng Have Minimum Viable Personality?

March 13th 2012

Just as these CAPTCHA kittens strike “fluffy adorable fear” in to the hearts of spambots, your brand can gain influence by showing its personality. Its as easy as counting cats.

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Social Media Greatness Within Reach: Achieve Without Limits

July 14th 2011

Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits is taking cause marketing to “at-scale success”. Come take a look.

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The Gap’s Logo Debacle is 99 Design’s Triumph

October 12th 2010

Logo contest firm shows how easy it is to make a better logo Judging from the fuss on Twitter, a change to a retailer’s logo can make a big difference in perception. Last week, Gap swapped its traditional blue logo with a new Helvetica logo on a white background pictured here. It reminds me of [...]