Branding and Advertising

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Kittens & Pinterest: Does Your Marketng Have Minimum Viable Personality?

March 13th 2012

Just as these CAPTCHA kittens strike “fluffy adorable fear” in to the hearts of spambots, your brand can gain influence by showing its personality. Its as easy as counting cats.

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Social Media Greatness Within Reach: Achieve Without Limits

July 14th 2011

Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits is taking cause marketing to “at-scale success”. Come take a look.

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The Gap’s Logo Debacle is 99 Design’s Triumph

October 12th 2010

Logo contest firm shows how easy it is to make a better logo Judging from the fuss on Twitter, a change to a retailer’s logo can make a big difference in perception. Last week, Gap swapped its traditional blue logo with a new Helvetica logo on a white background pictured here. It reminds me of [...]