May 5th 2013
Temujin Doran has turned from delicious digital minute-long videos that meditate on life, to a video interpretation of Chris Hedges Death of the Liberal Class. Both are artistic works that remind me of the artistic values available through video and the imperative to raise our expectations of digital experiences. Come watch a film, you’ll be glad you did.
April 23rd 2013
Its an amazing work. Besides finishing a key engagement in Chicago, and starting one in Worcester – I’m out speaking and teaching in no fewer than three places this week. Please, please, please come and make this more fun. Or, horn in on some of the highlights by following along online.
October 30th 2012
Is your content marketing ready for a hurricane? Here are three content marketing reminders we can take from the online phenomena which has been, and even today still is, Hurricane Sandy.
May 4th 2012
One of the students I’ve gotten to know pointed this out as inspiring them to “make great marketing”. But it also raises the question about the centrality of words as the web makes greater use of video. Take a look and let me know what you think.
April 9th 2012
Get an hour of mobile strategy and development insight from the guy I am fortunate to go to for advice, Gene Ehrbar. You’ll get a great view of how responsive design can keep your digital marketing “Future Friendly” even as delivery devices continue to proliferate.
March 29th 2012
Tonight, Thursday March 29, ISITE Design is hosting a book launch event for Content Strategy at Work by Margot Bloomstein. Besides being a really fun, smart person, Margot’s wrestled over how to help organizations approach online publishing, and she has great stories and examples to share. Hope to see you tonight, at 6:30 in the Back Bay.
December 12th 2011
Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share [...]
October 10th 2011
Here’s my quick introduction to why curation is a big deal in digital marketing, and how I use a free service called Paper.li to publish automatically publish a roll-up of what digital agencies are sharing on Twitter. You of course, can apply this to whatever topic you like.
May 16th 2011
As the journalism business becomes fixated on hyper local coverage, the value of a “second paper” has never been greater. I’d like to tell you about three of my favorite global second papers: The Christian Science Monitor, the Epoch Times and GlobalPost.
March 3rd 2011
Four social media voices explain where they draw the line on ghost writing and social media outsourcing. Where do you draw the line between authenticity, posing, and deception?
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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