Content strategy

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Zeno’s Marketing Paradox: Native Advertising as a Ramp To Customer Experience

February 5th 2014

From Dell to EdX, Columbia Sportswear to Red Bull — advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That’s the secret behind Zeno’s Paradox of Marketing.

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Is a World Without Ads Possible? We’re already halfway there.

February 3rd 2014

“What if there were no ads?” That was the question content marketers Robert Rose and Joe Pulizzi asked in an episode of their podcast, This Old Marketing. It sounds like the start of John Lennon’s Imagine, but for marketers. What if there were just no ads?

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Hope’s beautiful daughters: anger and courage

May 5th 2013

Temujin Doran has turned from delicious digital minute-long videos that meditate on life, to a video interpretation of Chris Hedges Death of the Liberal Class. Both are artistic works that remind me of the artistic values available through video and the imperative to raise our expectations of digital experiences. Come watch a film, you’ll be glad you did.

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Join me for some fun events this week in Boston and Miami

April 23rd 2013

Its an amazing work. Besides finishing a key engagement in Chicago, and starting one in Worcester – I’m out speaking and teaching in no fewer than three places this week. Please, please, please come and make this more fun. Or, horn in on some of the highlights by following along online.

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Three Content Marketing Lessons from Hurricane Sandy

October 30th 2012

Is your content marketing ready for a hurricane? Here are three content marketing reminders we can take from the online phenomena which has been, and even today still is, Hurricane Sandy.

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Visual Hammers Come Before The Verbal Nails: Content and Digital Experience

May 4th 2012

One of the students I’ve gotten to know pointed this out as inspiring them to “make great marketing”. But it also raises the question about the centrality of words as the web makes greater use of video. Take a look and let me know what you think.

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Free Webinar: How to Make Mobile Development Future Friendly

April 9th 2012

Get an hour of mobile strategy and development insight from the guy I am fortunate to go to for advice, Gene Ehrbar. You’ll get a great view of how responsive design can keep your digital marketing “Future Friendly” even as delivery devices continue to proliferate.

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Thanks for Joining the Content Strategy Book Event w/Margot Bloomstein

March 29th 2012

Tonight, Thursday March 29, ISITE Design is hosting a book launch event for Content Strategy at Work by Margot Bloomstein. Besides being a really fun, smart person, Margot’s wrestled over how to help organizations approach online publishing, and she has great stories and examples to share. Hope to see you tonight, at 6:30 in the Back Bay.

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Join Me for a Free Webinar: 5 Moves for Digital Success in 2012

December 12th 2011

Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share [...]

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Stay on Top of Digital Marketing (or Any Industry) via Curation

October 10th 2011

Here’s my quick introduction to why curation is a big deal in digital marketing, and how I use a free service called Paper.li to publish automatically publish a roll-up of what digital agencies are sharing on Twitter. You of course, can apply this to whatever topic you like.