Google

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What Google +1 Means for Digital Marketers and Google’s Future

April 1st 2011

Google +1 is a critical priority to Google. Here’s why this still thin beta may still be the biggest shift of the year in search marketing. Spoiler alert: I see this as the gating event for repackaging Google’s many services as to a social network. And that’s a pretty great idea.

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China Paints Social Media and Arab Revolution as Info-Opium Trade From the West

March 6th 2011

A story arc is growing in China that Google is not just a search engine tool — it is a tool to extend American hegemony…and that the influence of social media in recent Arab revolutions just proves that point. The story, now on 300 party sites, paints online media from the West is a tool for Western domination no less than opium trade.

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As Not Seen on TV: WebTV Titans Vie and Cut Deals with TV Broadcasters

October 28th 2010

Audience Platforms Emerge as the New Networks We are now among 2 billion people on the Internet.  Have you noticed that we’re increasingly spending the bulk of our time on an ever-smaller handful of hub websites? According to data from Compete in 2001, 30 percent of all Internet traffic went to the top 10 visited [...]

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Web Performance Matters: How To Speed-Up Sites to Increase Digital Marketing Results

September 3rd 2010

Last fall I started to worry about this site’s performance.  The process of posting and viewing pages was becoming alarmingly slow.  Everyone who works on the site noticed it, and I started to wonder if sometime soon I’d sign on to find a major server crash, and potentially tons of lost data to restore. So [...]

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Research Shows Faster Sites Sell and Rank Better: Free Tools To Improve Web Performance

August 31st 2010

Your site visitor’s experience starts with waiting for that first page to load.  Does the speed of a website really influence visitors buying decisions on it? You bet it does. New research from e-commerce websites backs this perception up with lots of hard data. Improving pageload speed helps: Increases conversion rates, page views, and time [...]

Everybody Wants to Rule the World…Wide Web

July 30th 2010

Recently, numerous political groups have been quite upfront about their intent to exert authority over different parts of the online world.  It seems everybody want to rule the Web. Dept of Justice moves to regulate Web through accessibility standards. FCC proposes to regulate Web access via broadband, claims it’s part of regulating telcos. Commerce Dept [...]

Google and Topeka Swap Names for a Day: Trademark Hilarity Ensues

April 1st 2010

Last month, the mayor of Topeka, Kansas, stunned the world by announcing that his city was changing its name to Google. Now Google has honored that gesture by changing its name name to Topeka for April Fools’ Day. This makes Bill Bunten the Mayor of Google and Eric Schmidt the CEO of Topeka, Inc. Of course, [...]

Law Firm Files AdWords Suit in Wrong Court, Loses, Declares Victory

March 25th 2010

New Haven law firm Stratton Faxon sued Google for selling competitor ads triggered by searches on their name. Specifically, they alleged that these ads interfered with the firm’s business relations with clients, were an unfair business practice under Connecticut state law, and resulted in unjust enrichment. Read the details on Lawyers and Settlements. Note the [...]

Obama + Google: A Love Story

February 15th 2010

Presidents Day and Valentine’s Day came together in Fortune Magazine’s feature story. This cover featured an inspired visual melding of brands, and the title promises something juicy along with tech policy. The article chronicles Google’s shift, like much of Silicon Valley, from being blind to government policy to building a lobbying arm to participate in politics [...]

Trademarks in Keyword Advertising: Online Law Trends for 2010

February 11th 2010

The most frequent response to my question about what online law issues our readers are most concerned about centered on the still undetermined law around the use of trademarks as  to trigger advertising in search engines.  The issue is both prominent and vexingly permanent in the minds of both IP layers and and search marketers. [...]