February 15th 2012
The gay rights protest site “Spreading Santorum” now eclipses the official Santorum campaign site on the major search engines. Its a text book case bad SEO decisions, and the power of offensive though apparently resonate free speech.
June 7th 2011
Here’s a good rubric for thinking about Search Engine ranking factors. You can download it right here. Of course, it wraps SEO with a patina of science which seems so much more certain than the Spy vs. Spy game that competitive can become. But its also a great example of how an infographic can build both brand and in-links.
May 12th 2011
Last night I was with Microsoft Online Services President, Qi Lu, who shared Microsoft’s view of the web’s future. Microsoft’s Skype purchases fits within a set of strategic themes that reflect how Microsoft sees its self and the digital landscape.
March 21st 2011
Its time for firms to lay off tricks that generate SEO Google Juice. This shouldn’t be a shock, if guys who rent servers for $3/month know a trick, it shouldn’t be a surprise that Google’s 20,000 or so staff can figure it out too.
March 14th 2011
Google is in both the Rankings and Advertising business. That’s a problem because while both these activities shape opinion, they do so in mutually eroding ways.
November 23rd 2010
A marketer sent me a copy of a post explaining social will “transform” SEO. He missed the subtlety that “transform” almost always means “to wreak carnage on”…and that’s why the post’s writer said SEO agencies should immediately rebrand. But do SEO agencies have what it takes regain their mojo?
November 18th 2010
The MITX Digital Marketing awards recognize agency and brand efforts in 25+ categories, plus “Best of” awards for Boston’s top interactive talent. These are my friends and industry.
November 15th 2010
You can’t fake cool. But lots of people try to fake “link love.” This was part of Google’s early genius: using inbound links to sites as markers of popularity. If important sites linked to a new site, that was an indicator that the new site had merit. Those of us who had not cracked popularity [...]
November 8th 2010
Have you noticed firms that do content marketing with such an SEO focus that it gets in the way of their user experience? Too often firms follow SEO tactics which are really an arbitrage of marginally useful actions that often have no value other than to influence Google. Here are some good SEO practices that [...]
November 1st 2010
When firms start taking meaningless actions to look good for Google, it creates both a distraction and a vulnerability. Here’s why following SEO fads is a sucker bet.