Live Blogging MITX Awards in Boston Tonight
November 18th 2010
The MITX Digital Marketing awards recognize agency and brand efforts in 25+ categories, plus “Best of” awards for Boston’s top interactive talent. These are my friends and industry.
Digital Agencies
Update: Post About BigBad Interactive Draws Insider Views of Agency Demise
July 23rd 2010
When you partner with a firm, their weaknesses become yours. So reading an agency and its stress points is a client-side survival skill. With that in mind, last month I connected the stories of three Boston-area interactive agencies, each of which diversified from selling services to products: BigBad Interactive, Magic Hour and Fable Vision. To [...]
More Digital Marketing Investment: Marin Gets Funding, Hearst Buys iCrossing
June 10th 2010
Last week, buying lead management companies was all the rage. Now Marin Software, a Paid Search (SEM) Marketing Platform, completed another financing round, bringing in $11 million. (That’s $33 million for them to date.) And SEM agency iCrossing has been purchased by Hearst Media for a reported $325 million. The deal could increase to more than [...]
Boston Agencies Pursue Product Revenue with Mixed Results
June 9th 2010
This is the story of three talented, scrappy agencies who did great client work, and who each tried to transition to selling products instead of services and engagements. It represents one way that agencies are remaking their business models. Magic Hour In the 1990s when I met them, Magic Hour Communications was a group of [...]
About Dave Wieneke, Digital Strategist
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.