Big Ideas

Quote by Dr. King, injustice in healthcare is shocking and inhumane.

Can a Commercial Care System Really Take on Disparities Rooted in Economics?

September 29th 2022

Health disparities are driven by both inequity in care, and the social-economic factors that bring people to it. This post provides data suggesting care leaders most address both – factors within care, and before care.

Dave Wieneke DOA Funny

Yes, body count is exactly what it takes to make some kinds of changes

August 21st 2022

As we think about taking-on inaction on larger topics, such as global warming, it is not only fair to ask “how many must die before we get serious” – it may be *the* essential question to ask.

Loyalty in healthcare and empathy for all

August 26th 2021

Over the last few months I’ve been working with our healthcare team to help clients think about customer loyalty, trust, and the ways brands earn this and measure their progress. This is likely the start of a few posts to our work on this.

Fauci may have quietly averted a 9/11 scale disaster – only experts can say

February 26th 2021

The informed voice of uncertainty is easy to miss. But in a world of complexity, it must be celebrated. New research suggests Dr. Fauci’s reluctance to reach beyond research to guess his way to policy may have saved us from catastrophe; only experts and the perspective of time will tell.

Until the racism is over, a framework for empathy

June 21st 2020

We have closed the US economy to compensate for a health system unprepared for a pandemic. Now it’s time to address the inequities that have made the burden of COVID-19 fall disproportionately on minority and lower-income communities.

We are entering the age of trauma-informed marketing: meet the SIMI empathy framework

May 30th 2020

In my work and teaching, I’ve introduced the abbreviation SIMI: stress, illiteracy, mistrust, and inequality as to help us identify the barriers these huge barriers to consumer engagement. SIMI helps us recognize the context which too often is part of consumers’ lives.

Dr. Roy Schoenberg, CEO of Amwell: 2020 is the year telehealth will mobilize healthcare

May 3rd 2020

Have you heard The Pioneer Institute’s new podcast Hubwonk? Their interview with Dr. Roy Schoenberg provides an insider’s view on the explosive adoption of telehealth over the last two months, and policy and service design opportunities to make it an important dimension of care.

Time’s come to make pay equity for bio-health marketers a platform for change

February 2nd 2020

A recent survey shows women leaders in bio-health marketing make less than half as much as men; the difference is staggering. Rather than debating causes, its time to gather facts and be more open about this challenge.

Five years in the future: voice Interfaces will work as your “Other Brain”

December 17th 2019

200 million smart speakers will have been sold globally by the end of this year. We are living in a voice-controlled world right now; we just haven’t made the most of it yet.

The Neo-Space Race is About Riches not Rockets

June 22nd 2018

President Trump observed that rich guys love rockets. They should, in this post I suggest three fairly immediate rewards for mastering space flight, and I suggest one company that is well positioned to supply the “picks and shovels” in this neo-space race.