Big Ideas

Until the racism is over, a framework for empathy

June 21st 2020

We have closed the US economy to compensate for a health system unprepared for a pandemic. Now it’s time to address the inequities that have made the burden of COVID-19 fall disproportionately on minority and lower-income communities.

We are entering the age of trauma-informed marketing: meet the SIMI empathy framework

May 30th 2020

In my work and teaching, I’ve introduced the abbreviation SIMI: stress, illiteracy, mistrust, and inequality as to help us identify the barriers these huge barriers to consumer engagement. SIMI helps us recognize the context which too often is part of consumers’ lives.

Dr. Roy Schoenberg, CEO of Amwell: 2020 is the year telehealth will mobilize healthcare

May 3rd 2020

Have you heard The Pioneer Institute’s new podcast Hubwonk? Their interview with Dr. Roy Schoenberg provides an insider’s view on the explosive adoption of telehealth over the last two months, and policy and service design opportunities to make it an important dimension of care.

Time’s come to make pay equity for bio-health marketers a platform for change

February 2nd 2020

A recent survey shows women leaders in bio-health marketing make less than half as much as men; the difference is staggering. Rather than debating causes, its time to gather facts and be more open about this challenge.

Five years in the future: voice Interfaces will work as your “Other Brain”

December 17th 2019

200 million smart speakers will have been sold globally by the end of this year. We are living in a voice-controlled world right now; we just haven’t made the most of it yet.

The Neo-Space Race is About Riches not Rockets

June 22nd 2018

President Trump observed that rich guys love rockets. They should, in this post I suggest three fairly immediate rewards for mastering space flight, and I suggest one company that is well positioned to supply the “picks and shovels” in this neo-space race.

Why Some Digital Platforms Dominate: the Drivers of Network Effect

January 25th 2018

Uber and AirBnB are widely celebrated innovators. By thinking about how each gains advantage for network effect, I hope that we can get beyond simply recognizing the strength of their business growth or reputation, to appreciate how their circumstances create varying levels of advantage from network effect.

Bitcoin Bros and Anxiety at the Top of the Business Cycle

December 31st 2017

Its been a remarkable year in investment, politics and culture. This is my personal take on where we’re at – and a first swing at what we can improve together in the new year. I’d love to here your thoughts and plans, and to encourage them however I can. Happy New Year.

Strategic Change is a Value Judgement: Insights for Digital Transformation Leaders

January 21st 2017

Not all change is wise, but nearly all change is resisted. To overcome organizational inertia and lead the way to transformation, you may need the strategic clarity that only the delete key can deliver. Here are some tips from from the front lines of digital consulting on creating alignment for change.

Call for Volunteers: Test the Hospital Digital Experience Index (HDX)

June 15th 2016

I’m in the process of trying out a pretty elaborate set tests to score how patients experience hospital websites. While everyone can focus on KPI’s that show interactions that hospitals’ want, in the age of empowered patients our own KPI’s alone simply don’t cut it. We also need to know how our site compares against alternatives patients may see, and develop toward best practice examples in and beyond the healthcare industry. That’s what this will do — and I need to some hospital marketers or IT leaders to help test this approach out.