Loyalty in healthcare and empathy for all

My PK colleagues and I have experience working with well-known brands across industries; we’ve seen the impact that compelling membership structures can have on the consumer-brand relationship. In the process, we’ve developed our own model of connected membership designed to cultivate products and interactions that touch customers before, during and after care episodes to increase engagement and consumer loyalty.

This week, Healthcare Business Today, previewed a longer guide to Consumer Loyalty in Healthcare I’ve been working on with my PK Global co-worker, Stephanie Cohen.  It starts with a case study I’ve taught from at Rutgers the last few years, and cites some provocative polling about erosion of trust in healthcare, which got me thinking about how to a pandemic need for empathy.

There’s a much longer and more specific version of this coming — but for now, if you’re interested in Loyalty in Healthcare, these are our starter-thoughts.

Also, on the theme of having empathy during a time of societal trauma that war or epidemic brings.  I’d like to note Google’s Wellbeing Manifesto. Its essentially a full-page ad, made for social media. Its forward with empathetic sentiment, while being soft on branding – not directly promoting Google’s Wellbeing app. This is the kind of project I’ve enjoyed working on late in to the night, brand positioning with a chaser of humanity. This is as much a sign of the times, and how brands are trying to find their way to what they perceive as a much needed tone of caring.

 

27 Responses to "Loyalty in healthcare and empathy for all"

  • Kimiyu

    December 4, 2021

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  • Deck Builders

    December 10, 2021

    We are interested in Loyalty in Healthcare. We want to know more about this.

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    February 24, 2022

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    March 11, 2022

    I would say this has helped me to deiced which I should get.
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  • website

    April 8, 2022

    It’s ok to say you’re not ok. 🙁

  • Kelly Scott

    May 26, 2022

    This is the kind of project I’ve enjoyed working on late in to the night, brand positioning with a chaser of humanity.
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  • Thanks for this great share.

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    May 30, 2022

    Great work! Keep it up.

  • This is the kind of project I’ve enjoyed working on late in to the night, brand positioning with a chaser of humanity.

  • Rijpe oma

    July 15, 2022

    Wow, I love it! Thank you so much for sharing

  • Timothy

    July 29, 2022

    Thank you for the wonderful information, I’m very interested in loyalty healthcare.

  • Horea Kaii

    August 4, 2022

    What a beautiful cause! Thanks a lot!
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    August 5, 2022

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    September 6, 2022

    A little kindness goes a long way!!

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    September 21, 2022

    speak for you.
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  • Dionne Rose

    October 12, 2022

    Beautiful and motivating message! It’s delightful to read about the poem.
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  • Aaron

    October 13, 2022

    Loyalty is the new opportunity for healthcare providers, and the only way to improve healthcare customer loyalty is with digital empathy. See: https://www.sprayfoaminsulationoftulsa.com/open-cell

  • signs of radon

    October 14, 2022

    This is a reflection of the times and how businesses are attempting to adopt what they see as a critical caring tone.

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    October 21, 2022

    Great post! Thanks for the share.

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    November 4, 2022

    Glad to see this post, it has great content.

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    November 4, 2022

    Thanks for taking the time in sharing this post here.

  • Levi

    November 9, 2022

    How can healthcare promote empathy?

  • A small act of compassion can go a long way!!

  • Amber Brion

    November 25, 2022

    This is such a kind-hearted gesture. God Bless all of you. https://oilworks.co

  • our it team

    December 12, 2022

    Patients who feel listened to, respected and genuinely cared for are much more likely to be loyal to their providers who treat them in this way.

  • jah

    December 22, 2022

    An effective digital strategy should encompass the entire organization and touch each part of the business. It is no longer enough to have a website, an app, or a social media presence; organizations must look at how they can use digital tools to drive innovation and growth across all departments.
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    January 2, 2023

    Such an informative post. I find this so interesting.

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