Healthcare

Loyalty in healthcare and empathy for all

August 26th 2021

Over the last few months I’ve been working with our healthcare team to help clients think about customer loyalty, trust, and the ways brands earn this and measure their progress. This is likely the start of a few posts to our work on this.

Fauci may have quietly averted a 9/11 scale disaster – only experts can say

February 26th 2021

The informed voice of uncertainty is easy to miss. But in a world of complexity, it must be celebrated. New research suggests Dr. Fauci’s reluctance to reach beyond research to guess his way to policy may have saved us from catastrophe; only experts and the perspective of time will tell.

Deception creates its own harm: Facebook shouldn’t know if you’re ovulating; voting shouldn’t be rooted in lies

January 14th 2021

Facebook gained the ability to see if users were ovulating, but the FTC put an end to this practice….because deception causes marketplace harm. Perhaps it’s time for voters to have consumer protections similar to what they enjoy in commerce from the FTC.

Its on! The Healthcare Management Mini-MBA is filling fast for October

September 15th 2020

Teaching has changed. My Fall course was recorded in-studio and produced by the team at Rutgers Business School. I teach the healthcare marketing part of their 14 week mini-mba program, and am joined by experts in economics, finance, operations, and regulatory issues. It’s a rare digital-first program. Registration is open now for Fall and Spring cohorts.

Doing the Healthcare Rap: talking marketing innovation with Jared Johnson

June 5th 2020

Jared Johnson is a prolific interviewer and keen watcher of innovation in healthcare marketing. We had a twenty-minute talk which has dropped as the latest episode of the Healthcare Rap.

The week healthcare stopped being a punchline: America’s business visionaries flail reinventing the most demanding industry

May 15th 2020

Dr. Atul Gawande will leave his role as CEO of Haven, a joint venture of Amazon, Berkshire Hathaway, and JP Morgan. We take a look why Haven’s had slow going, and what this means for incumbent healthcare teams and their role as change agents.

Dr. Roy Schoenberg, CEO of Amwell: 2020 is the year telehealth will mobilize healthcare

May 3rd 2020

Have you heard The Pioneer Institute’s new podcast Hubwonk? Their interview with Dr. Roy Schoenberg provides an insider’s view on the explosive adoption of telehealth over the last two months, and policy and service design opportunities to make it an important dimension of care.

AI Chatbots Join the Frontline of COVID-19 Triage: Conversational Interfaces Speed Care

April 11th 2020

With each day, more health systems are deploying these conversational interfaces, turning the CDC’s COVID-19 guidelines into interactive experiences that help provide a desperately needed buffer between the sick and frontline hospital workers.

Human factors make voice interfaces digital healthcare’s next big shift

March 30th 2020

Voice interfaces are beginning to take their place in healthcare, offering continuous, easier engagement for providers and patients. These human factors frame this channel’s unique benefits and requirements.

Everything will be fine, unless something foreseen happens – risks and growth in the era of Covid-19

March 28th 2020

Covid-19 may both be the cause to change parts of life that have been overdue for a rethink, and the start of a Malthusian catastrophe. What big changes do you think coronavirus will cause?