Healthcare

You’re invited to Life After Launch, the webinar

November 4th 2017

Surviving even a highly successful hospital website can be a bit harrowing. Often resources have been diverted from other projects, so the combinatin of latent needs and post-launch fixes can result in more activity after the launch than before it. But there are ways to manage expectations and demonstrate progress, so that your vision for digital transformation continues to advance rather than being sidetracked by its own success.

Mount Sinai Hospital emerges as a new digital experience leader in updated HDX-15 report

June 14th 2017

The second edition of the HDX-15 report shows a new entrant, New York’s Mount Sinai Hospital, as a new leader among an elite class of healthcare marketers.

Facebook Live Makes Personal Video Must See TV for Healthcare Marketers

January 4th 2017

As published by the Society for Healthcare Strategy and Market Development. Take a look: The Mayo Clinic, UNC Healthcare, Children’s Hospital of Wisconsin, Ohio St University Wexner Medical Center – along with a few healthcare luminaries are all saying that personal video is now very much on the table for healthcare marketing.

Free Webinar Tuesday: Scoring Patient Experience On The Top US Hospitals’ Websites

November 13th 2016

The Society for Healthcare Strategy and Market Development is hosting a free educational webcast featuring my friend Jared Johnson of Phoenix Children’s Hospital and me discussing the Hospital Digital eXperience (HDX) Index — and how to use baselining to prioritize your digital road map.

Five Years In: Looking at the Rate of Change in Digital Business Transformation

October 31st 2016

Five years ago today, on Halloween, I was headed to London to keynote my second conference there in five months. I’m on a runway again, so its a natural time to how much our thinking about digital business has changed – and where that puts us for the next big areas of digital innovation.

Department of Justice Readies Major New Website Accessibility Regulations

October 16th 2016

The digital world has changed since Section 508 was enacted in 1998. And right now, the US Department of Justice is readying new regulations based on the W3C’s Web Content Accessibility Guidelines 2.0. Though it may be tempting to wait for the next year or two until the rules are finalized, smart brands are getting a jump start on compliance issues and creating easier access for their visitors today.

Are EHRs Are a Threat to Freedom of Speech and Academic Freedom?

August 10th 2016

While pending legislation in Congress would protect patients rights to express truthful views on their medical treatment, the doctors who treat them can be prevented from commenting on the tools or systems their hospitals provide.

Call for Volunteers: Test the Hospital Digital Experience Index (HDX)

June 15th 2016

I’m in the process of trying out a pretty elaborate set tests to score how patients experience hospital websites. While everyone can focus on KPI’s that show interactions that hospitals’ want, in the age of empowered patients our own KPI’s alone simply don’t cut it. We also need to know how our site compares against alternatives patients may see, and develop toward best practice examples in and beyond the healthcare industry. That’s what this will do — and I need to some hospital marketers or IT leaders to help test this approach out.

Who Is In Charge of Doctor’s Contact Data? Big Lists Become Big Liabilities When They’re Wrong

May 23rd 2016

Content isn’t king, its not even scarce. And when it comes to keeping thousands of doctors practice details correct, it now becomes an expensive liability when listings turn out to be dated and wrong.

The Antitrust Check on Supersized Healthcare Systems May Speed Global Expansion

February 3rd 2016

Hospital systems have a strong incentive to consolidate to gain scale, allowing them to more efficiently serve patients and to have stronger bargaining positions with payers. But the antitrust laws which may limit US growth, won’t satisfy systems’ hunger for scale. They seem likely to accelerate their global growth in to new markets and regulatory jurisdictions.