Healthcare

Its on! The Healthcare Management Mini-MBA is filling fast for October

September 15th 2020

Teaching has changed. My Fall course was recorded in-studio and produced by the team at Rutgers Business School. I teach the healthcare marketing part of their 14 week mini-mba program, and am joined by experts in economics, finance, operations, and regulatory issues. It’s a rare digital-first program. Registration is open now for Fall and Spring cohorts.

Doing the Healthcare Rap: talking marketing innovation with Jared Johnson

June 5th 2020

Jared Johnson is a prolific interviewer and keen watcher of innovation in healthcare marketing. We had a twenty-minute talk which has dropped as the latest episode of the Healthcare Rap.

The week healthcare stopped being a punchline: America’s business visionaries flail reinventing the most demanding industry

May 15th 2020

Dr. Atul Gawande will leave his role as CEO of Haven, a joint venture of Amazon, Berkshire Hathaway, and JP Morgan. We take a look why Haven’s had slow going, and what this means for incumbent healthcare teams and their role as change agents.

Dr. Roy Schoenberg, CEO of Amwell: 2020 is the year telehealth will mobilize healthcare

May 3rd 2020

Have you heard The Pioneer Institute’s new podcast Hubwonk? Their interview with Dr. Roy Schoenberg provides an insider’s view on the explosive adoption of telehealth over the last two months, and policy and service design opportunities to make it an important dimension of care.

AI Chatbots Join the Frontline of COVID-19 Triage: Conversational Interfaces Speed Care

April 11th 2020

With each day, more health systems are deploying these conversational interfaces, turning the CDC’s COVID-19 guidelines into interactive experiences that help provide a desperately needed buffer between the sick and frontline hospital workers.

Human factors make voice interfaces digital healthcare’s next big shift

March 30th 2020

Voice interfaces are beginning to take their place in healthcare, offering continuous, easier engagement for providers and patients. These human factors frame this channel’s unique benefits and requirements.

Everything will be fine, unless something foreseen happens – risks and growth in the era of Covid-19

March 28th 2020

Covid-19 may both be the cause to change parts of life that have been overdue for a rethink, and the start of a Malthusian catastrophe. What big changes do you think coronavirus will cause?

The week raising the smoking age, extending family leave, and funding research on gun violence was obscured by history

December 22nd 2019

Along with the healthcare-related news in the headline, there’s also a description of research showing the psychiatric impact of school shootings on classmates.

Santa’s privilege check: Kringle rethinks the ‘Naughty or Nice?’ list in a remarkable mental health ad

December 20th 2019

Our most meaningful work will almost never arrive wrapped in RFPs. Take a look at this beautiful ad by Weiden + Kennedy for the National Alliance On Mental Illness. Its a gift.

Five years in the future: voice Interfaces will work as your “Other Brain”

December 17th 2019

200 million smart speakers will have been sold globally by the end of this year. We are living in a voice-controlled world right now; we just haven’t made the most of it yet.