Healthcare

Webinar Invitation: Building Strong Hospital Digital Experiences with Connective DX and Johns Hopkins

January 4th 2019

Hear the top findings from this year’s Hospital Digital Index (HDX-15) Research Report, and catch a guest appearance by Aaron Watkins, who leads digital strategy at Johns Hopkins Medicine.

Webinar Invitation: Building Strong Digital Experiences with Connective DX and Mayo Clinic

December 17th 2018

One of fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is the chance it gives me to get to know some great digital and innovatiobn teams, and the stories behind the work featured in my coverage.. Please join me for a free educational webinar on January 9th, when Lee Aase of Mayo Clinic and I will discuss this year’s HDX-15 report and their work as a innovative healthcare leaders.

China Now Has Non-Staffed Minute Clinics and Pharmacies – Time to Raise Your Innovation Goals?

November 23rd 2018

One of the largest insurance companies in China plans to open doctorless clinic booths at a rate of over thirty a day. That’s Ping An’s plan, come get the details and how this might inform your own transformation planning.

You’re invited to Life After Launch, the webinar

November 4th 2017

Surviving even a highly successful hospital website can be a bit harrowing. Often resources have been diverted from other projects, so the combinatin of latent needs and post-launch fixes can result in more activity after the launch than before it. But there are ways to manage expectations and demonstrate progress, so that your vision for digital transformation continues to advance rather than being sidetracked by its own success.

Mount Sinai Hospital emerges as a new digital experience leader in updated HDX-15 report

June 14th 2017

The second edition of the HDX-15 report shows a new entrant, New York’s Mount Sinai Hospital, as a new leader among an elite class of healthcare marketers.

Facebook Live Makes Personal Video Must See TV for Healthcare Marketers

January 4th 2017

As published by the Society for Healthcare Strategy and Market Development. Take a look: The Mayo Clinic, UNC Healthcare, Children’s Hospital of Wisconsin, Ohio St University Wexner Medical Center – along with a few healthcare luminaries are all saying that personal video is now very much on the table for healthcare marketing.

Free Webinar Tuesday: Scoring Patient Experience On The Top US Hospitals’ Websites

November 13th 2016

The Society for Healthcare Strategy and Market Development is hosting a free educational webcast featuring my friend Jared Johnson of Phoenix Children’s Hospital and me discussing the Hospital Digital eXperience (HDX) Index — and how to use baselining to prioritize your digital road map.

Five Years In: Looking at the Rate of Change in Digital Business Transformation

October 31st 2016

Five years ago today, on Halloween, I was headed to London to keynote my second conference there in five months. I’m on a runway again, so its a natural time to how much our thinking about digital business has changed – and where that puts us for the next big areas of digital innovation.

Department of Justice Readies Major New Website Accessibility Regulations

October 16th 2016

The digital world has changed since Section 508 was enacted in 1998. And right now, the US Department of Justice is readying new regulations based on the W3C’s Web Content Accessibility Guidelines 2.0. Though it may be tempting to wait for the next year or two until the rules are finalized, smart brands are getting a jump start on compliance issues and creating easier access for their visitors today.

Are EHRs Are a Threat to Freedom of Speech and Academic Freedom?

August 10th 2016

While pending legislation in Congress would protect patients rights to express truthful views on their medical treatment, the doctors who treat them can be prevented from commenting on the tools or systems their hospitals provide.