Customer Experience Marketing

Connecting healthcare marketing experiences after COVID19

May 19th 2020

If you love at-scale healthcare marketing, content strategy, and the idea of making life after COVID19 more innovative and productive — then you’ll want to join me with Derek Phillips and Jeff Cram from PK on next week’s eHealthcare Strategy webinar.

Dr. Roy Schoenberg, CEO of Amwell: 2020 is the year telehealth will mobilize healthcare

May 3rd 2020

Have you heard The Pioneer Institute’s new podcast Hubwonk? Their interview with Dr. Roy Schoenberg provides an insider’s view on the explosive adoption of telehealth over the last two months, and policy and service design opportunities to make it an important dimension of care.

Human factors make voice interfaces digital healthcare’s next big shift

March 30th 2020

Voice interfaces are beginning to take their place in healthcare, offering continuous, easier engagement for providers and patients. These human factors frame this channel’s unique benefits and requirements.

2019-2020 Hospital Digital Index wins four industry awards

May 31st 2019

Tonight the New England Society for Healthcare Communicators (Neshco) awarded the HDX-15 report their coveted gold Lamplighter Award. This recognition by leaders in healthcare marketing and public relations means so much to everone on Connective DX’s healthcare team, who have taken up this reasearch as a way to enrich the communities of experts we learn […]

Marketing truth: 99% of customers don’t care, until they do

April 20th 2019

On my commute home I saw this fellow waring a shirt that said: “There’s a 99% change I don’t care.” Yes, he posed for this photo – and agreed its a message that could set a lot of people in business free.

Get 25% off on Rutgers Mini MBA in Customer Centered Management

February 28th 2019

For the first time ever, the Rutgers Business School is allowing instructors to give a 25% discount to programs they teach. That means you can take the mini MBA in Customer Centered Leadership I’m co-instructing this April, and pay less because you read UsefulArts.

Customer strategy foundation: SEC analysis determines how customers buy

January 30th 2019

Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy. This post describes this technique and dynamics buyers encounter in considering purchasing each type of goods.

Webinar Invitation: Building Strong Hospital Digital Experiences with Connective DX and Johns Hopkins

January 4th 2019

Hear the top findings from this year’s Hospital Digital Index (HDX-15) Research Report, and catch a guest appearance by Aaron Watkins, who leads digital strategy at Johns Hopkins Medicine.

Webinar Invitation: Building Strong Digital Experiences with Connective DX and Mayo Clinic

December 17th 2018

One of fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is the chance it gives me to get to know some great digital and innovatiobn teams, and the stories behind the work featured in my coverage.. Please join me for a free educational webinar on January 9th, when Lee Aase of Mayo Clinic and I will discuss this year’s HDX-15 report and their work as a innovative healthcare leaders.

China Now Has Non-Staffed Minute Clinics and Pharmacies – Time to Raise Your Innovation Goals?

November 23rd 2018

One of the largest insurance companies in China plans to open doctorless clinic booths at a rate of over thirty a day. That’s Ping An’s plan, come get the details and how this might inform your own transformation planning.