Customer Experience Marketing


Why Apple Watch & Facebook Win as Pebble Watch & Twitter Struggle

June 15th 2015

The Apple Watch is a watershed product because it is a masterful consumerization of technology, and it begins to show how industries and our lives may change living among an Internet of Things.


Free Webinar: Digital Personalization – Tues. June 10 w/ ISITE Design

June 8th 2014

One key benefit of digital data is that it can be put to work to personalize digital visitor experiences. Three members of ISITE Design will share their insights on planning personalized digital experiences on a free webinar this Tuesday, June 10. (I work for ISITE — and am proud to share the work of my awesome colleagues.)


Join me for a quick free webinar, Tuesday December 10th

December 9th 2013

The nice people at the Online Marketing Institute have asked me to give a rocket fast webinar on ISITE Design’s approach to digital strategy. Details and a the free registration link for friends of UsefulArts are this way.


Why Wednesday is the Best Day of the Week: FutureM w/ Vsnap, Nanigans and ISITE Design

October 14th 2013

Its Boston’s crazy marketing week with FutureM, Digital Pulse, AMA, and Inbound Marketng Summit drawing attendees from around the world to Boston just in time to catch some great baseball. Step this way to get in on a great discussion, followed by beer with Boston AMA.


Join me on TODAY’s Googe+ Hangout on Channel Integration

May 15th 2013

As a run-up to Integrated Marketing Week in New York, my friends at Econsultancy have stood up a series of Google+ Hangouts to preview how marketers are joining up marketings digital elements to create integrated customer experiences. The event is at 9am Pacific / noon Eastern time today — no registration is needed, just come [...]


2 Minute Preview: Digital Disruption in the Age of the Customer

May 7th 2013

Here’s a two minute recorded preview of the session I’ll be leading at the J.Boye Conference in Philadelphia, a conference focused on web and intranet strategy.


Icky Comcast Ad Shows Its Poor View of Customers

May 2nd 2013

Apparently Comcast’s affection for their customers is similar to Soylent Green’s esteem for its ingredients.


Join Me for Discussion, Disruption & Drinks with AMA at the NERD

May 1st 2013

Will you be in Boston Tuesday May 7th? Dan Slagen and I will be leading some networking and fun at the AMA Boston Chapter’s monthly Connector series. Dan is an acquisition marketing genius, with experience as SVP at Nanigans and head of Global Partnerships at Hubspot.


Join me for some fun events this week in Boston and Miami

April 23rd 2013

Its an amazing work. Besides finishing a key engagement in Chicago, and starting one in Worcester – I’m out speaking and teaching in no fewer than three places this week. Please, please, please come and make this more fun. Or, horn in on some of the highlights by following along online.


Digital Experience and Mobile Strategy

March 29th 2013

Thanks to everyone who welcomed my talk on how digital experience bridges the gap between empowered mobile customers and the brands to seek to earn their preference.