Customer Experience Marketing

Connective DX’s HDX-15 Report wins healthcare marketing Gold Award

October 25th 2017

Congratulations to my colleagues and everyone who helped create the Hospital Digital Experience (HDX-15) report, which has won recognition from the eHealthcare Leadership Awards as a best annual or special report. Its rare when an industry gives an award to an agency for marketing within it, but that’s what Useful Arts is about – the challenge for brands to stand for something more.

Mount Sinai Hospital emerges as a new digital experience leader in updated HDX-15 report

June 14th 2017

The second edition of the HDX-15 report shows a new entrant, New York’s Mount Sinai Hospital, as a new leader among an elite class of healthcare marketers.

Introducing Wieneke’s Customer Value Buckets

March 15th 2017

Everyone’s Uber moment lies somewhere ahead. Ultimately, our customers determine when and how that shift will happen. Meanwhile, leaders seek to make disruptive moves their audiences will value over their alternatives. This week my agency’s newsletter highlighted Wieneke’s Value Buckets, which is a technique I’ve developed to help align cross disciplinary teams around how customer create value for companies. Take a look.

Strategic Change is a Value Judgement: Insights for Digital Transformation Leaders

January 21st 2017

Not all change is wise, but nearly all change is resisted. To overcome organizational inertia and lead the way to transformation, you may need the strategic clarity that only the delete key can deliver. Here are some tips from from the front lines of digital consulting on creating alignment for change.

Free Webinar Tuesday: Scoring Patient Experience On The Top US Hospitals’ Websites

November 13th 2016

The Society for Healthcare Strategy and Market Development is hosting a free educational webcast featuring my friend Jared Johnson of Phoenix Children’s Hospital and me discussing the Hospital Digital eXperience (HDX) Index — and how to use baselining to prioritize your digital road map.

Why Apple Watch & Facebook Win as Pebble Watch & Twitter Struggle

June 15th 2015

The Apple Watch is a watershed product because it is a masterful consumerization of technology, and it begins to show how industries and our lives may change living among an Internet of Things.

Free Webinar: Digital Personalization – Tues. June 10 w/ ISITE Design

June 8th 2014

One key benefit of digital data is that it can be put to work to personalize digital visitor experiences. Three members of ISITE Design will share their insights on planning personalized digital experiences on a free webinar this Tuesday, June 10. (I work for ISITE — and am proud to share the work of my awesome colleagues.)

Join me for a quick free webinar, Tuesday December 10th

December 9th 2013

The nice people at the Online Marketing Institute have asked me to give a rocket fast webinar on ISITE Design’s approach to digital strategy. Details and a the free registration link for friends of UsefulArts are this way.

Why Wednesday is the Best Day of the Week: FutureM w/ Vsnap, Nanigans and ISITE Design

October 14th 2013

Its Boston’s crazy marketing week with FutureM, Digital Pulse, AMA, and Inbound Marketng Summit drawing attendees from around the world to Boston just in time to catch some great baseball. Step this way to get in on a great discussion, followed by beer with Boston AMA.

Join me on TODAY’s Googe+ Hangout on Channel Integration

May 15th 2013

As a run-up to Integrated Marketing Week in New York, my friends at Econsultancy have stood up a series of Google+ Hangouts to preview how marketers are joining up marketings digital elements to create integrated customer experiences. The event is at 9am Pacific / noon Eastern time today — no registration is needed, just come […]