Zeno-Marketing-150

Zeno’s Marketing Paradox: Native Advertising as a Ramp To Customer Experience

February 5th 2014

From Dell to EdX, Columbia Sportswear to Red Bull — advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That’s the secret behind Zeno’s Paradox of Marketing.

no-ads-150

Is a World Without Ads Possible? We’re already halfway there.

February 3rd 2014

“What if there were no ads?” That was the question content marketers Robert Rose and Joe Pulizzi asked in an episode of their podcast, This Old Marketing. It sounds like the start of John Lennon’s Imagine, but for marketers. What if there were just no ads?

Innovation-ROI-150

The Dramatic ROI of Contents That Invite the World In to Your Innovation

January 25th 2014

A growing number of high-profile organizations – from DARPA to Adidas to the University of Michigan to Netflix and NASA – have run competitions which offer cash prizes to the best solution to a particular problem. Though these efforts may seem like sideshows, they can produce incredible, breakthrough ideas, often at a fraction of the cost of owned efforts.

isite-design-150

Join me for a quick free webinar, Tuesday December 10th

December 9th 2013

The nice people at the Online Marketing Institute have asked me to give a rocket fast webinar on ISITE Design’s approach to digital strategy. Details and a the free registration link for friends of UsefulArts are this way.

Healthcare-org-150

Lucky or Smart – Will Healthcare.gov Turn Out To Be Either?

October 25th 2013

A lot of opinions have been shared about the Healthcare.gov website — but few from people who have run challenging government IT initiatives themselves. I’ve done that a few times in several states, and the patterns that create risk in this kind of work are evident from a distance.

Apple-Product-Launch-150

Apple’s Twin Goals: App Primacy and PC Convergence

October 23rd 2013

Yesterday’s Apple product launch featured improvements to its iPad and Mac products, but it also revealed its strategy beyond products to line-up for growth while depositioning Google, Microsoft and Amazon for what could be a big holiday season.

FutureM-150

Why Wednesday is the Best Day of the Week: FutureM w/ Vsnap, Nanigans and ISITE Design

October 14th 2013

Its Boston’s crazy marketing week with FutureM, Digital Pulse, AMA, and Inbound Marketng Summit drawing attendees from around the world to Boston just in time to catch some great baseball. Step this way to get in on a great discussion, followed by beer with Boston AMA.

Stay-in-the-know-150

Four Beautiful Tools to Keep You Poised

September 26th 2013

Welcome to my Quick ‘n’ Dirty Fall edition of digital tools to make it easier to be awesome. These just keep coming up in conversations with friends who ask about managing priories and projects, great design, and making ideas visual. I’d love to hear what tools you like – and if you’ve used any of these.

blame

Social Media Rule #1: Shed Your Idiots Now

September 5th 2013

Are organizations that are fixated on having the right social media policy missing the chance to address larger cultural deficits? Consider sad story of Northwestern University’s School of Medicine, now being sued for the unethical and potentially malicious use of social media by one of its fellows.

apple-150

New Apple Software Points the Way in Post PC World

July 23rd 2013

Apple’s new Logic Pro and Logic Remote shows an evolving mobile architecture in which the user interface to services is the high ground of business.