ISITE-Personalization

Free Webinar: Digital Personalization – Tues. June 10 w/ ISITE Design

June 8th 2014

One key benefit of digital data is that it can be put to work to personalize digital visitor experiences. Three members of ISITE Design will share their insights on planning personalized digital experiences on a free webinar this Tuesday, June 10. (I work for ISITE — and am proud to share the work of my awesome colleagues.)

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Cleveland Clinic Empathy + Innovation Summit: Five Patient-First Forces to Fix Healthcare

May 28th 2014

Here are five macro-changes that are starting to driving systemic innovation in healthcare. Making empathy, design, medicine and business intersect for better value, outcomes, and patient experiences.

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Google’s “Trust Issue” Isn’t Good vs. Evil – Ask the Clients and Staff Who Fear It Most

April 25th 2014

Evil or not, Google is fearsome. Its staff, Priceline, Expedia and TripAdvisor know this. Sure they still work with Google. That’s the point — we’re most vulnerable to those we depend on and perhaps already trust too much.

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News Three Count: The End of America as the Internet’s “Mac Daddy”

March 16th 2014

Taken together, this week’s news shows how the Internet is moving toward a more international “multi-pole” system of of influence, rather than the “America in the Middle” arrangement that has been its history to date.

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Zeno’s Marketing Paradox: Native Advertising as a Ramp To Customer Experience

February 5th 2014

From Dell to EdX, Columbia Sportswear to Red Bull — advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That’s the secret behind Zeno’s Paradox of Marketing.

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Is a World Without Ads Possible? We’re already halfway there.

February 3rd 2014

“What if there were no ads?” That was the question content marketers Robert Rose and Joe Pulizzi asked in an episode of their podcast, This Old Marketing. It sounds like the start of John Lennon’s Imagine, but for marketers. What if there were just no ads?

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The Dramatic ROI of Contents That Invite the World In to Your Innovation

January 25th 2014

A growing number of high-profile organizations – from DARPA to Adidas to the University of Michigan to Netflix and NASA – have run competitions which offer cash prizes to the best solution to a particular problem. Though these efforts may seem like sideshows, they can produce incredible, breakthrough ideas, often at a fraction of the cost of owned efforts.

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Join me for a quick free webinar, Tuesday December 10th

December 9th 2013

The nice people at the Online Marketing Institute have asked me to give a rocket fast webinar on ISITE Design’s approach to digital strategy. Details and a the free registration link for friends of UsefulArts are this way.

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Lucky or Smart – Will Healthcare.gov Turn Out To Be Either?

October 25th 2013

A lot of opinions have been shared about the Healthcare.gov website — but few from people who have run challenging government IT initiatives themselves. I’ve done that a few times in several states, and the patterns that create risk in this kind of work are evident from a distance.

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Apple’s Twin Goals: App Primacy and PC Convergence

October 23rd 2013

Yesterday’s Apple product launch featured improvements to its iPad and Mac products, but it also revealed its strategy beyond products to line-up for growth while depositioning Google, Microsoft and Amazon for what could be a big holiday season.