Nationwide Insurance Becomes a Meme for Ham Handed Super Bowl Ads

February 2nd 2015

Nationwide insurance ran an ad that children die of preventable accidents couldn’t have been worse placed without being a parody. The sad thing is their long form ad (not aired on the Bowl) got it right.


Squaring Budweiser’s Bordello with Clydesdales and a Lost Puppy

February 1st 2015

Budweiser sponsors the NFL, a branded suite in a bordello and ads that sell their values but not their beer. This is how a half billion dollar ad budget ends up getting only a reported 4% share of drinkers 21 – 27. What’s up with that?


The Erosive Simplicity of College Rankings: Meet America’s ‘Worst College’

January 19th 2015

What is it about the human mind that makes it so attracted to the simplicity of rankings? Consider the case of Shimer College, and what happened when it was “objectively” named the worst college in America. And how intellectually bankrupt most college rankings turn out to be.


Boston Hosting the Olympics is Like Winning a Beauty Contest in Prison

January 11th 2015

The idea that planning a two week party for nine years will somehow better our focus Boston’s civic efforts that responding to real needs is at once the most optimistic and cynical gambit imaginable.


The Best Digital Strategy Articles, MOOCs and Books for 2015

December 30th 2014

As we sit here hungry for the brief pause between years, here are a dozen or so great starting points for setting your digital course over the next year.


The long winter of Russia’s economic failure

December 21st 2014

When Russian bankers met Monday night and decided to raise their interest rates to 17% in a surprise move, it was the equivalent to a yelled message in which the only word one can understand is “run”. No further interpretation is needed.


Global forces drive digital business and Amazon readies to join the travel biz

November 23rd 2014

Google reconsiders doing business in Chiga, and the EU wonders aloud about breaking Google up. Amazon readies to enter the travel biz, US TV focuses on shows that translate globally, and Netflix pursues the “old people” demographic.


Amazing times for Amazon, Alibaba, Hasbro — plus robot legs as a growth industry

November 15th 2014

It was an unexpectedly sweet week for ecommerce, thanks to an unexpected gift from House Republicans and single people in China. We also saw a bold content play with Hasbro courting DreamWorks, and an even bolder move of an auto parts manufacturer re-inventing its self as an innovative maker of robotic legs.


When is a GOP candidate like a wedding dress?

October 21st 2014

When we talk about “killing good ideas” this ad by the College Republicans should be exhibit A. Its a clever premise, but it does more harm than good even before the scathing counter-parody by Steven Colbert.


Digital Innovation Puts Us All In the Software Business

September 29th 2014

No matter what else you may do, if you rely on digital technology – and who doesn’t – then you are in the software business too. And this carries implications for your business as it grows today — and in how this software gets updated and iterated in the future.