November 4th 2020
Telehealth may have grown in response to the COVID pandemic, but large health systems, payers, and service providers are building virtual health capabilities as a permanent change to healthcare. Hear a dozen telehealth leaders, read research, and catch my interpretation of a recent lawsuit – which together suggest the direction of change in virtual care.
October 26th 2020
Congratulations to the organizers and 600 volunteers who came together last weekend for OHSU’s Hacking Medicine Inventathon. This is the second time I’ve mentored for MIT’s Hacking Medicine, and the ingenuity of the groups they gathered was energizing and inspiring.
September 15th 2020
Teaching has changed. My Fall course was recorded in-studio and produced by the team at Rutgers Business School. I teach the healthcare marketing part of their 14 week mini-mba program, and am joined by experts in economics, finance, operations, and regulatory issues. It’s a rare digital-first program. Registration is open now for Fall and Spring cohorts.
August 29th 2020
Personal post: I’m depositing my first daughter to college this week, as my Mom did me. After watching four nights of the Republican convention, I can’t help but think how out of place my Mom, a life-long Republican would be with Trumpublicans, and how proud I am of her and my daughter’s political impulses.
August 26th 2020
Teladoc’s year over year revenue has tripled, which is big news in an economy that has lost 15% of GDP. The growth of telehealth is a narcotically appealing to investors and competitors, which soon will include an IPO-fueled AmWell with Google as a key stakeholder.
July 30th 2020
As COVID-19 enters its sixth month, health systems are building out richer sets of content. PK’s Director of Content Strategy and I share innovations we’re seeing at four leading hospital systems, in another of our monthly video fly-overs.
July 10th 2020
I am on Jeopardy, baby! Okay, its fake Jeopardy, and it’s really a casual fun discussion on why story marketing is so powerful in healthcare marketing. Come watch a video of Derek Phillips discussing story marketing with me late on a recent Friday afternoon.
July 4th 2020
Last week, the US broke records for new coronavirus cases day after day. If this were a normal administration, it would be flooding news programs with medical experts to tell Americans to wear masks and to take precautions to fight the virus’s spread. But the Trump White House is doing the opposite. The President hosted an […]
June 21st 2020
We have closed the US economy to compensate for a health system unprepared for a pandemic. Now it’s time to address the inequities that have made the burden of COVID-19 fall disproportionately on minority and lower-income communities.
June 13th 2020
I recently joined 1,500 designers, developers, entrepreneurs, patients, and health professionals who came together from 40 countries to hack ways to help people through the Recovery and Reopening from the COVID-19 pandemic. I was one of the mentors who worked with 200+ teams in a mad rush to prototype innovative new responses to COVID-19.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.