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The Dramatic ROI of Contents That Invite the World In to Your Innovation

January 25th 2014

A growing number of high-profile organizations – from DARPA to Adidas to the University of Michigan to Netflix and NASA – have run competitions which offer cash prizes to the best solution to a particular problem. Though these efforts may seem like sideshows, they can produce incredible, breakthrough ideas, often at a fraction of the cost of owned efforts.

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Join me for a quick free webinar, Tuesday December 10th

December 9th 2013

The nice people at the Online Marketing Institute have asked me to give a rocket fast webinar on ISITE Design’s approach to digital strategy. Details and a the free registration link for friends of UsefulArts are this way.

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Lucky or Smart – Will Healthcare.gov Turn Out To Be Either?

October 25th 2013

A lot of opinions have been shared about the Healthcare.gov website — but few from people who have run challenging government IT initiatives themselves. I’ve done that a few times in several states, and the patterns that create risk in this kind of work are evident from a distance.

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Apple’s Twin Goals: App Primacy and PC Convergence

October 23rd 2013

Yesterday’s Apple product launch featured improvements to its iPad and Mac products, but it also revealed its strategy beyond products to line-up for growth while depositioning Google, Microsoft and Amazon for what could be a big holiday season.

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Why Wednesday is the Best Day of the Week: FutureM w/ Vsnap, Nanigans and ISITE Design

October 14th 2013

Its Boston’s crazy marketing week with FutureM, Digital Pulse, AMA, and Inbound Marketng Summit drawing attendees from around the world to Boston just in time to catch some great baseball. Step this way to get in on a great discussion, followed by beer with Boston AMA.

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Four Beautiful Tools to Keep You Poised

September 26th 2013

Welcome to my Quick ‘n’ Dirty Fall edition of digital tools to make it easier to be awesome. These just keep coming up in conversations with friends who ask about managing priories and projects, great design, and making ideas visual. I’d love to hear what tools you like – and if you’ve used any of these.

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Social Media Rule #1: Shed Your Idiots Now

September 5th 2013

Are organizations that are fixated on having the right social media policy missing the chance to address larger cultural deficits? Consider sad story of Northwestern University’s School of Medicine, now being sued for the unethical and potentially malicious use of social media by one of its fellows.

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New Apple Software Points the Way in Post PC World

July 23rd 2013

Apple’s new Logic Pro and Logic Remote shows an evolving mobile architecture in which the user interface to services is the high ground of business.

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Please Join Me at the AMA’s Connector Series August 7th in Cambridge

July 21st 2013

Will you be in Boston Wednesday, August 7th? Dan Slagen and I will be leading some networking and fun at the AMA Boston Chapter’s Connector series at the NERD Center in Cambridge. Dan is an acquisition marketing genius, and I’m fortunate to be co-moderating this event with him.

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A Scout is Equal: The LGBT way forward for the BSA

May 30th 2013

Last week’s vote to welcome gay members throughout the movement was an immense step forward for Scouting, framed in respect and a belief in integrity.. While the Scouts still have more change ahead, there are things that advocates of equality can do today to make discrimination a thing of the past in Scouting, and its time for us to step up to welcome change.