How much of the digital brands that you create are visual?
Since digital experiences are mostly screen-based, the answer is that almost all our work is visual.
Before anyone cares about our words, clients experience our brand, usually visually. Sure, our Kantian monkey minds boil everything down to words, but they come from experiences. In fact, studies of cognition teach us words are how we remember experiences.
So, while this lovely viral video sets out to make the case for the power of words in marketing, I think power of its story comes from just about everything but words.
So take quick look. Do you agree with their copy “that marketing is the power of words” or if you agree with their example, “that marketing is an accumulation of experience“?