Culture Eats Strategy for Breakfast: Picking Your Digital Wins

Like politics, strategy is the art of the possible. And as strategy pursues corporate goals, it has to navigate the pecularities of the organization while marshalling its assets.

In this video, I share some thoughts on the FutureM conference on the Future of Digital Strategy, as well as some words from Harvard’s Perry Hewitt, who talks a little about their mobile strategy, and why it made sense to take this on as an open field for innovation.

As pragmatic marketers, it often makes sense to innovate in arenas where organizational stakeholders are not focused.  You can start with a blank page and  iterate your new approach with a bit more time and space for experimentation. And then deliver an unexpected new result.

The video below will give you an idea of how Perry’s done this as an enterprise marketer, and how you can use this approach in your organization’s digital strategy.

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