January 5, 2011

The Time for Brand Insurrection Has Arrived; Six Pack Abs Are Still Optional

January 5th 2011

Research from McKinsey shows that customers (not marketers) now create two thirds of brand touchpoints. “Humanize or be humanized” was a key message 40 brand insurrectionists shared at the first ever BrandsConf in New York. Here’s my take on this event and the need to “human size” brands.