September 30, 2011

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Beer, Bikers and Brands: Why Stunt Marketing Should Be in Your Video Content Strategy

September 30th 2011

Carlsberg Beer packed a theater with tough-looking biker types, with just two seats remaining, in the middle of the crowd. Would you go for the seats? If so – “then that deserves a Carlsberg”. Its a case where stunt marketing and viral video create a real brand experience.