Huge thanks to everyone at the Online Marketing Summit and ClickZ for convening today’s all day conference on social media. I’m hoping to see lots of you in February for their annual digital marketing extravaganza in February, where I’ll be talking about Web3.0: The Wave That Follows Social Media. Slides from the session are posted below.
If you missed this session, the “myth” is that ROI is just waiting to be calculated on the use of social media, that same way it is for an asset purchase or investment. While we did dig to ways to measure through the funnel to revenue, its important to keep in mind that its our customers’ social investments in our brands that energizes everything we do in social. So, measuring engagement is a huge leading indicator to bottom of the funnel results.
Please feel free to get in touch with me if you have any questions or thoughts to share, and if you use Twitter, you can find my realtime thoughts on digital marketing there as @usefularts. There’s huge power in using analytics to make Marketing a revenue driver, and I’m grateful to our hosts today for letting us share information together.