November 15, 2010

Dismantling the SEO Factory: You Can’t Fake Cool, Not Even with Links

November 15th 2010

You can’t fake cool. But lots of people try to fake “link love.” This was part of Google’s early genius: using inbound links to sites as markers of popularity. If important sites linked to a new site, that was an indicator that the new site had merit. Those of us who had not cracked popularity […]