October 2010

As Not Seen on TV: WebTV Titans Vie and Cut Deals with TV Broadcasters

October 28th 2010

Audience Platforms Emerge as the New Networks We are now among 2 billion people on the Internet.  Have you noticed that we’re increasingly spending the bulk of our time on an ever-smaller handful of hub websites? According to data from Compete in 2001, 30 percent of all Internet traffic went to the top 10 visited […]

Join Me for Free Full Day of Social Media Training with the Online Marketing Summit

October 26th 2010

Please join me and other UsefulArtists at an amazing, free, online event hosted by the Online Marketing Summit. One of the great things about social media is the generosity among practitioners, and the real relationships that develop. That’s why I’m thrilled to be part of a line-up of social media pros who are giving away […]

Hold the Presses: Boston May Be the Email Marketing Capital of the World.

October 21st 2010

The Boston area had as many featured firms as the whole state of California, and more than New York. Per capita, we’re a digital marketing hive.

Spot Stupid without Reading a Whole Blog Post (Hint: Kill the Ninja)

October 18th 2010

A “happily ranty” how to on ditching tired social media formulas to write stronger content, and be a social media statesman rather than another social media windbag.

The Gap’s Logo Debacle is 99 Design’s Triumph

October 12th 2010

Logo contest firm shows how easy it is to make a better logo Judging from the fuss on Twitter, a change to a retailer’s logo can make a big difference in perception. Last week, Gap swapped its traditional blue logo with a new Helvetica logo on a white background pictured here. It reminds me of […]

FutreM: the future of marketing

The Future of Digital Strategy: Archive Video from FutureM 2010

October 7th 2010

If you didn’t get to Boston’s FutureM conference this year, here’s a taste. This session on the future of digital strategy included enterprise marketers from four of Boston’s most innovative brands.

Headed to FutureM Digital Strategy Session :: Say Hi, Get Gift

October 6th 2010

Just a reminder – if you’ll be at today’s FutureM panel discussion on The Future of Digital Strategy, I will have some tasty gifts for anyone who says hello and mentions that they read this blog. As my brother-in-law is a master chocolate maker (who really should blog himself) there is a likelihood that I’ll […]

Join Me Wednesday Night for a Free After Work Webinar on Social Marketing Measurement

October 4th 2010

Social Marketing ROI & Beyond This Wednesday night at 8:30PM I’ll be online to talk shop with you about one of the hottest topics in marketing, social measurement. Sign-up here. Are you getting tired of that nagging question about Social Marketing ROI? There’s a reason why calculating the return on social marketing is harder than […]