October 12, 2010

The Gap’s Logo Debacle is 99 Design’s Triumph

October 12th 2010

Logo contest firm shows how easy it is to make a better logo Judging from the fuss on Twitter, a change to a retailer’s logo can make a big difference in perception. Last week, Gap swapped its traditional blue logo with a new Helvetica logo on a white background pictured here. It reminds me of […]