May 25th 2010
I’m at the International Trademark Asosciastion’s annual meeting, where about 100 IP lawyers are listening to Anamaria Cashman, Assistant Counsel for Playboy Enterprises. If your firm pushes business models and ethical tradition, it’s likely a high-incident target for compliance action. That compels firms like Playboy to be attentive to compliance strategy, as they expect to […]
May 25th 2010
Help, I’m a Twitter Fail Whale! I’m one of the few live bloggers at the International Trademark Association’s annual meeting, but you wouldn’t know that if you were an attendee. My posts haven’t been entering the show’s tweet stream, and it turns out that my account doesn’t appear in Twitter search. This is a drag, […]
May 24th 2010
I’m writing this as Peter Guber, CEO of Mandalay Entertainment, delivers the keynote at the Annual Meeting of INTA, the International Trademark Association. Here are some of the ideas he’s presenting. Be Active in Your Own Rescue The presentation’s repeating theme is to be active in your own rescue. As a veteran film and recording […]
May 23rd 2010
This is UsefulArt’s 500th post! As it happens, we’re already on our way out to celebrate the arrival of IP law and online friends to Boston. Its a happy coincidence. Three years ago I decided to start this blog based on encouragement these same people who were at INTA’s Chicago Annual Meeting. Hat tips to […]
May 22nd 2010
This week over 8,000 trademark and copyright lawyers will come to Boston for the Annual Meeting of INTA, the International Trademark Association. These are the people who both protect the worlds brands, and who litigate the issues which increasingly define the world of online marketing, entertainment, and digital publishing. I’m shifting in to “live blogging” […]
November 4th 2009
My colleague Dan Slagen and I arrived to find sprawling lines of digital marketers waiting to get into the Javitz. I think that’s a good sign for the industry, if not a sign of increased business spending. It’s incredible that people will pay $1,400 and stand in lines three hundred deep to enter this in-person […]
September 30th 2009
Okay, listening to myself on the radio gives me hives. I sound like the Sunday school teacher, even talking lead gen, which in my book is a blood sport. I’m much more hyper selling these ideas in person. Still, thanks to Debbie, the conversation was like being at a dinner party. And I did eventually […]
September 25th 2009
This morning I visited the DMA of Northern California to offer some thoughts for a round table discussion on the Four Emerging Pillars of Digital Marketing. I appreciated hearing about the projects and challenges group members are taking on, and to share some of what we’re up to at Sokolove Law. We got on to […]
September 23rd 2009
We are this year’s version of last year’s rehearsing. Thanks to everyone from the conference, especially the 230 attendees, for making this an extraordinary two days. Today my boss at Sokolove Law blogged about me, claiming me as “Our Own Marketing Sherpa.” Three years ago, this conference introduced me to lead gen and the platform I’ve […]
September 22nd 2009
Many marketers are neglecting an integral part of their business: the lead-to-revenue process. Marketing departments tend to do what they’re good at. Making the case for more top-line spend on traffic is something marketers like to do. And good spending will generate ROI. However, many marketing departments ignore the bottom of the lead funnel. This […]
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