Moving On…New Digital Adventures Ahead

By Dave Wieneke | in About this blog | 25 Mar 2011 | 3 Comments

One of the things I love about the digital space is its requirement for change and innovation.  I’m writing to share some news that is more about my future than the posts you’d normally find here about the future of digital marketing.

I’m moving on from Sokolove Law and my job there as its director of digital marketing.

As an emerging leader in the digital marketing space, Sokolove has been an amazing place to work. The team has won accolades for organic lead generation, paid search dominance, fantastic social campaigns, even viral video.  Really, how many law firms can say anything like this? Here’s a post I wrote about this team not long ago.

I’m as bullish on the firm as I was when I wrote about it back in March of 2009.

It took a lot of leaders to make all these things happen, from gaining budget, to brainstorming, to building, testing and optimization. Today, digital accomplishments are team wins.

As of now, I’m officially a free agent. In the near term I’ll be:

• Advising a large home-goods manufacturer on their digital strategy. This puts my head into a whole new industry with one of its leaders, and returns me to the role of management consultant.
• Teaching a master class in social media strategy in New York.  (if you’re in the area and want to come, please get in touch, it would be great to see you!)
• And I’m thrilled to announce that I’ll be keynoting The Future of Digital Marketing Conference in London this June.

I have new contact information.

The best way to reach me is at my new number, 617-869-9531, or at my digital marketing email address, which remains “strategy2.0” at the email service “gmail.com.” I’m also always glad to keep in touch on LinkedIn.

In my blog and work I’ll be extending themes you know I’m absolutely passionate about.

• Building brands based on people and customer experiences.
• Marketing to a Web 3.0 world that unites data, mobile, and application experience in a broader ecosystem than the page-based Web we grew up with.
• Making revenue marketing and social marketing work as partners to generate long-term value.
• Nailing content strategy to build audiences and reputations, while letting the hot air out of miracle marketing cures that can be fruitless detours on the way to success.

Thanks, thanks, and THANKS.

No matter how we get paid, I’m reminded that at a basic level today we’re all entrepreneurs.

I totally appreciate your encouragement in my four years blogging, and now almost two years of tweeting as UsefulArts. My friends in the cloud are a big part of what keeps me focused and on top of change, and I’m thrilled at the prospect of doing more of this with you.

If you have thoughts about “the next cool thing”, then we should talk.  And I’m looking forward to more speaking, writing and advising people like you who define what it is to be world-class digital marketers by doing it.

I’m looking forward to seeing  you soon, and keeping this conversation going.

Have a great weekend,
Dave