April 16th 2012
Its finally happened, this week I started teaching a graduate course in Digital Marketing that I’ve been working on with Northeastern University on over the last year. Come get the details on the start of this new adventure.
October 10th 2011
Here’s my quick introduction to why curation is a big deal in digital marketing, and how I use a free service called Paper.li to publish automatically publish a roll-up of what digital agencies are sharing on Twitter. You of course, can apply this to whatever topic you like.
September 28th 2011
Get the update on my missing car, plans to return to London for more digital future, and a digital marketer on horseback.
September 10th 2011
Sometimes not talking too much about something important is the best way to honor it. So, join me in taking off your work hat, and watch a few postcards from animators. See you next week.
August 11th 2011
I’m mostly unplugged for August, and am sharing some resources for taking time off from the online hive. Come take a look, and see you in September!
April 26th 2011
There’s a premium on setting digital marketing priorities, because digital media is fragmented in a way that’s different from even five years ago. More than ever, digital strategy and business strategy need to be spot-on.
March 25th 2011
One of the things I love about the digital space is its requirement for change and innovation. I’m writing to share some news which is more about my future than the posts you’d normally find here about the future of digital marketing. I’m moving on from Sokolove Law and my job there as its director of digital marketing.
December 17th 2010
Twitter’s started telling me who I’m like. Its like a weegie board. As someone once said on Seinfeld: “Oh my God! My TiVo thinks I’m gay!” Not that there’s anything wrong with that. So, do you like who Twitter says you’re like? And can you beat Twitter at its own game?
November 12th 2010
Usually posts get the most attention when they’re new. However these posts just keep getting more notice – which is why they’re back for your enjoyment.
September 24th 2010
No, not that kind of engagement! Miko is the person I turn to for all things WordPress. She’s a first rate photog & designer (note the BFA), and she’s a genius with WordPress themes. Remember last year, when UsefulArts slowed down and I needed to improve website performance? She was the friend in London who [...]
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.