Guest teaching digital media management at Northeastern University
Tonight I start two weeks of guest lecturing at DGM 6280, Northeastern University’s graduate course in media industry management. James Gardner, (who I sang the praises of back in 2015) has pulled together a who’s who of digital innovators who will be bringing their insights to his international cohort of students.
· Jay Acunzo – VP NextView,
host – Unthinkable Podcast
host – Unthinkable Podcast
· Chris Penn – VP Marketing Technology, SHIFT Communications,
co-host – Marketing Over Coffee
co-host – Marketing Over Coffee
· Alicia Arnold – VP Forrester Research
· Steve Kapner – Co-Founder, Aquent
· Catherine Mooney – Social Media Producer Novartis
· And other members of the Connective DX experience design family still to be confirmed.
This week, we’ll look at emerging digital media business models from Buzzfeed to Amazon and see how leaders such as Google and Microsoft are disrupting their established operations with new models. Next week we’ll look at the often uncertain work of leading these change, and discuss media organizations who have done this successfully. And we’ll use the DX7 digital imperatives from Connective DX to look at steps organizations can take to increase their likelihood of success.
It’s great to be back at Northeastern, and I’m looking forward to a few nights with James and his class.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
2 Responses to "Guest teaching digital media management at Northeastern University"
February 10, 2017
[…] story unfolded as I was preparing to guest lecture at a class in media business management. When this happened, I was updating my analysis of Trump-foe, The New York Times. You may recall […]
September 25, 2017
Great stuff !!