January 2017

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Strategic Change is a Value Judgement: Insights for Digital Transformation Leaders

January 21st 2017

Not all change is wise, but nearly all change is resisted. To overcome organizational inertia and lead the way to transformation, you may need the strategic clarity that only the delete key can deliver. Here are some tips from from the front lines of digital consulting on creating alignment for change.

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Respect the unexpected: President Trump and asterisk-shaped disruptors

January 20th 2017

The asterisk hangs unspoken above the rest of language. Hiding truth in contracts, tainting sports statistics by its appearance and warning that your mileage my vary. This is a not that serious case for innovation leaders to be more like the asterisk than the capital T.

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Facebook Live Makes Personal Video Must See TV for Healthcare Marketers

January 4th 2017

As published by the Society for Healthcare Strategy and Market Development. Take a look: The Mayo Clinic, UNC Healthcare, Children’s Hospital of Wisconsin, Ohio St University Wexner Medical Center – along with a few healthcare luminaries are all saying that personal video is now very much on the table for healthcare marketing.