Arnold Advertising Welcomes Modernista! Talent (en masse)
March 31st 2011
Let the digital marketing talent wars begin! A busload of digital advertising leaders from Modernista! have just arrived for their new jobs at Arnold Advertising.
March 2011
How Mobile Shopping is Reinventing the Shopping Experience
March 28th 2011
Mobile commerce is erasing the line between online and in-person shopping. Dave Wieneke provides a look at this market’s growth and ways retailers are building their mcommerce future.
Moving On…New Digital Adventures Ahead
March 25th 2011
One of the things I love about the digital space is its requirement for change and innovation. I’m writing to share some news which is more about my future than the posts you’d normally find here about the future of digital marketing. I’m moving on from Sokolove Law and my job there as its director of digital marketing.
Lay Off the SEO Google Juice – Or Get an Ear Full of Cider
March 21st 2011
Its time for firms to lay off tricks that generate SEO Google Juice. This shouldn’t be a shock, if guys who rent servers for $3/month know a trick, it shouldn’t be a surprise that Google’s 20,000 or so staff can figure it out too.
Why Google Can’t Mix Matter and Anti-Matter: Keeping Organic Results Pure
March 14th 2011
Google is in both the Rankings and Advertising business. That’s a problem because while both these activities shape opinion, they do so in mutually eroding ways.
Talking Web 3.0 on Revenue Marketer Radio
March 12th 2011
Debbie Qaqish, is among the very best lead management and demand generation strategists. She was also my host on WRMR’s Revenue Marketer radio show. You can listen to an on-demand recording of our talk about how Web 3.0 marketing is helping firms generate new business.
Tablets Change User Experience: Did You Just Bring Your iPad to Bed with You?
March 10th 2011
Just as the browser obsoleted AOL’s walled garden of content, the application experience is replacing the web page. And its about time…
Raven Tools Interview: Dave Wieneke on The Future of Digital Marketing
March 8th 2011
Raven Tools has one of the smartest blogs in the business, and I was delighted to be featured on it as part of their Social Media Week coverage. I hope you’ll enjoy their post, and some of the other social media and SEO voices you’ll find there.
China Paints Social Media and Arab Revolution as Info-Opium Trade From the West
March 6th 2011
A story arc is growing in China that Google is not just a search engine tool — it is a tool to extend American hegemony…and that the influence of social media in recent Arab revolutions just proves that point. The story, now on 300 party sites, paints online media from the West is a tool for Western domination no less than opium trade.
Social Media Outsourcing: Don’t Turn Your Life into a Frasier Episode
March 3rd 2011
Four social media voices explain where they draw the line on ghost writing and social media outsourcing. Where do you draw the line between authenticity, posing, and deception?
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.