Update: Webtrends Buys App Platform Start-Up Transpond, Boosts Social Media Analytics

Web analytics stalwart Webtrends is increasing its ability to measure traffic from Facebook users and iPhone owners with the acquisition of app platform provider Transpond. They see the acquisition as a complement to their purchase of landing-page optimizer Widemile (now Webtrends Optimize).

The Bay Area start-up employs 10, and provides a suite of software-as-a-service tools that lets firms create Social and Mobile apps to extend their market reach. Transpond will be known as Webtrends Apps.

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