Plow Me: Its Uber for Snow Removal
February 9th 2013
Hold the phone – the Internet has delivered another slug of civilized goodness: Plow Me. The best web apps change service model design, here’s how Plow Me sets out to do just that.
New products
Hubway: Car Free in Boston with a Bike That Has Analytics
November 11th 2012
Its been a year since I went car-free in Boston. Here are a few thoughts on that, and using Hubway bikes as a way to beat traffic and have fun too.
Want to See an Awesome App? (Congrats to ISITE on a big launch!)
April 26th 2012
The last 24 hours has been awesome ball soup cool. It all started with the launch of Columbia sportswear’s very cool Portable Activity Log app. This free app builds on Columbia’s customers’ passion for adventure, by giving them and everyone else who joins in a free tool to collect and share news of your adventures. [...]
What Is Pinterest, and Why Should Anyone Care?
March 16th 2012
Sure, there’s hype, but Pinterest is the front edge of at least two important digital marketing trends. If you’re a digital manager, you need a clear point of view on this for those you advise. And if you’re just curious, this is your invitation to check out this fun, innovative, new social network.
Update: Webtrends Buys App Platform Start-Up Transpond, Boosts Social Media Analytics
August 10th 2010
Web analytics stalwart Webtrends is increasing its ability to measure traffic from Facebook users and iPhone owners with the acquisition of app platform provider Transpond. They see the acquisition as a complement to their purchase of landing-page optimizer Widemile (now Webtrends Optimize). The Bay Area start-up employs 10, and provides a suite of software-as-a-service tools that [...]
Quark (Remember Them?) & Ray Kurzweil Take On Adobe InDesign For Making eBooks
June 30th 2010
In the mid-’90s, Quark was the leading tool for print publishing. It was a generation ahead of Adobe’s PageMaker, which in those days I called the “publishing tool of Satan.” But Adobe launched the more economical InDesign, connected to Photoshop, Dreamweaver, and Flash. Soon, Quark was in Adobe’s digital rear-view mirror. Last week, Quark announced [...]
Google Analytics Adds Apps – How Cool is That!
May 5th 2010
The cool kids all have apps these days, and Google Analytics has no wish to be the last to the party. Yesterday at the eMetrics Summit (and on the Google Analytics blog), Google announced several additions to its Analytics offerings, including better integration with AdWords and a Google Analytics App Gallery. The Apps Gallery is [...]
Hype Aside, These Are Amazing Days for Apple
April 26th 2010
In case you haven’t noticed, these are spectacular days for Apple. Its stock is trading at an all-time high, and its last report to the street showed a 90 percent increase in profits. In fact, Apple’s growth has made it a challenger to Microsoft in terms of market valuation. The chart to the right shows [...]
Google Sidewiki Panics Brand Managers: Some Use Hacks to Jam The Service
November 24th 2009
Seth Godin may not want comments on his blog, but Google does. Google’s Sidewiki service allows anyone with their tool installed to post and view comments in a frame right beside web content. I’ll provide a few examples of how this service is taking root, and some options for your Sidewiki strategy, including the choice [...]
Ten Tools for Beating Online Competitors
May 20th 2009
I was back at RISD having a discussion with some online marketers, and I found myself rattling through a list of my favorite online marketing tools. Sometimes just knowing where to find a few good tools is a resource, so in that spirit, here are a few online tools I like to keep at the [...]
About Dave Wieneke, Digital Strategist
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.