It’s been six months since my post that 2010 investment in digital marketing would occupy an increasing share of marketing dollars. Since then, Oracle, CDC, and Hearst Media have taken the leap.
And now, social business software company Jive has taken a $30M series C investment round from Kleiner Perkins Caufield and Byers (KPCB). Here’s the press release announcing the investment.
This milestone will allow Jive to move into a new category. Imagine Jive going up against other new social entrants (ie. Salesforce) or providing social tools as an enterprise social platform.
As they ramp this new capability for revenue growth, expect investment in the brand and talk of a 2011 IPO to fuel them way up the hype-cycle.