Ja-Nae Duane: Ghost Blog Writing & Social Media Ethics Are Different
Thank you for the opportunity to respond to yesterday’s post, The Ethics of Ghost Writing and Marionette Social Media.
As someone who does a tremendous amount of outsourcing, this is a topic that is near and dear to me.
Blogging:
I am a huge advocate of outsourcing my blog writing. Why?
Well, I have two reasons:
- Time: I am an idea person. I think of more blog posts that I can actually write. It sometimes inhibits my ability to even outline a blog post. With that being said, it is much easier to create a topic and a few key points that I want highlighted and then hand it over to someone I trust with “my voice” and who can deliver it to me in a timely fashion.
- Trust: Tina and I have been working together for a while now. She gets who I am, what I am trying to say, and how I want to say it. She was the one who took my notes, outline, and previous articles and assembled my new book, “How to Start Your Business with $100”
Because she and I worked so closely on something so personal, it was an easy switch for her to start writing my blog posts for my blog as well.
Social Media:
This is an area where I change my tune.
SM interactions have to be personal. Sure, you can have someone scan news and articles for you, but at the end of the day, only YOU know how you would respond to a comment or how you would engage an individual.
As a social media strategist, my team and I have had to take on personas more frequently than I would care to share. I make the recommendation to have us teach the individual how easy it is to engage in the social sphere, however, many people still feel that social media is overwhelming and refuse to touch it.
On the flip side of that, how would you feel if you were corresponding with someone who was not really that individual? Would you feel cheated? Would you care?
My experience is that people absolutely care. They want to know that they are reaching that individual and not a member of their staff. It completely changes people’s perception of that individual.
When people contact me on Twitter or Facebook, they always engage with me. I wish I could say the same for some of my “social” clients.
So, where do you draw the line? Well, that’s your choice. Mine is to outsource what I feel I can to someone I trust and handle the personal engagement: online and offline.
What do you do?
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Ja-Nae Duane is CEO of Wild Women Entrepreneurs, and Social Media Strategist of “How to Start Your Business with $100”.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
4 Responses to "Ja-Nae Duane: Ghost Blog Writing & Social Media Ethics Are Different"
February 5, 2010
Dave, thanks again for the opportunity to respond to a topic close to my heart.
February 5, 2010
Hi, Ja-Nae! I responded to your response at http://memesplice.com (http://www.memesplice.com/?p=68)
September 7, 2010
I agree. The key is to outsource only to someone you trust. If you’re confident that the person can deliver well, then it won’t be a problem.
October 4, 2024
This game is literally my go-to when I’ve got nothing to do. It’s awesome!