February 11, 2010

Trademarks in Keyword Advertising: Online Law Trends for 2010

February 11th 2010

The most frequent response to my question about what online law issues our readers are most concerned about centered on the still undetermined law around the use of trademarks as  to trigger advertising in search engines.  The issue is both prominent and vexingly permanent in the minds of both IP layers and and search marketers. […]